Ecommerce SEO Services: Get Found, and Get Recommended
Shoppers used to search, compare and click. Now many of them ask an assistant, get a shortlist, and buy from whoever was on it. Our ecommerce SEO services get your store onto that shortlist as well as up the rankings, because ranking is still necessary and no longer enough on its own.
Seatcraft is named in AI answers for home cinema seating, and hit record revenue within three months of launch. That is the outcome.
THE SHORT ANSWER
What ecommerce SEO services cover now
Ecommerce SEO is the work of getting a catalogue found in three places that now behave differently: Google's results, shopping listings, and AI answers. It means stopping a growing catalogue from drowning your best pages in thousands of near-duplicates. It means category pages written for what people actually search, product pages that say more than the manufacturer's description, and product information clear enough that an assistant can read it, compare it and recommend you. SEO for ecommerce websites has always been about revenue. What has changed is where the comparison happens: increasingly inside an AI answer, before anyone reaches your store.
What changed, and how fast
For years the path was the same: search, browse, compare, add to cart. Every step was a chance to win the sale, and every step happened on your site.
Assistants collapse that. A shopper asks for the best option for their situation, the assistant runs its own comparison across price, specification and reviews, and returns a shortlist. Discovery, research and most of the trust-building happen before anyone sees your store.
The pace is worth taking seriously. AI Overviews went from around two per cent of shopping queries in late 2025 to roughly fourteen per cent. AI-referred traffic to US retail sites grew close to four hundred per cent year on year in the first quarter of 2026, and orders from AI search on Shopify grew almost thirteenfold.
None of that means search is finished. The comparison moved. Shoppers now discover in AI and buy on your site, which rewards two things: being on the shortlist, and being easy to buy from when someone arrives ready.
The reassuring part is that most of the work overlaps with what good ecommerce SEO always was: clear structure, accurate product information, real reviews, a fast store and content worth quoting. The audience for it now includes a machine doing the comparing.
What a growing catalogue does to your store
It multiplies.
Filters, sort orders, colours and sizes each create new addresses. A store with a few thousand products can end up with six figures of near-identical pages, and Google spends its time there instead of on your products. Faceted navigation SEO is the unglamorous fix, and usually the biggest single gain. The same filters are also an opportunity: when people search for a brand, colour or style within a category, the matching filtered page can rank for it, if it is set up to.
It duplicates.
The same product in several categories, colour variants as separate pages, and manufacturer descriptions shared with hundreds of other retailers. That last one is the most common reason a well-built store does not rank.
It goes out of stock.
Discontinued products are a decision, not an accident. Deleting a page that has earned links and rankings throws both away; leaving hundreds of dead products live does its own damage. The right answer depends on the product.
It buries the pages that sell.
Category pages carry most of the searches worth having. "Reclining home cinema seats" is a search. One product in one colour is not. Most stores put their effort into product pages because there are more of them. Where category pages do get copy, it is often a long article under the grid that nobody reads and that leaves Google unsure whether the page sells or explains.
It slows down.
Big product templates, image-heavy grids and filtering are where ecommerce speed problems live.
What we do
Every ecommerce SEO strategy we run covers the same ground, weighted to what your store needs most.
So search engines spend their time on the pages that sell rather than on endless filtered copies.
A search like "Jabra over-ear headphones" has a filtered page waiting to answer it on most stores, hidden from Google. We pick the brand, colour and style combinations with real demand, give them proper titles and links, and keep the rest out.
A short introduction to what the range is good at, answers to the questions buyers have at that point, and the reasons to buy it from you: what a good salesperson would say in the shop. A thousand words of history under the grid does the opposite, and Google has said so.
On a large catalogue this is a programmatic job rather than a writing one: product copy generated from your real product data, with quality checks, through our programmatic content service.
Price, availability and reviews set up so Google can show them in results and assistants can read them when they compare.
Buying guides, comparisons and plain-English explainers for people deciding what to buy, including people whose problem your product solves. They ask assistants full questions, and those questions need answers on your site.
Product and category pages rarely attract links on their own. We get your products into the "best of" round-ups in your category, and ask reviewers who mention your products without linking to add the link.
Rankings and traffic, shopping listings, and whether your products are named in AI answers. That last one can be measured, and almost nobody does.
Cart, checkout and account pages have no place in search results, and on many stores they are there.
How it works
Audit.
An ecommerce SEO consultant reviews the store, the catalogue, your search data and your presence in AI answers, and gives you a ranked list of what is costing you sales.
Fix the foundations.
The structural problems first, because they move within weeks: duplicate pages, crawl waste, product information, speed.
Build the pages that sell.
Category pages, filter pages that match real searches, product content at scale, and the guides and comparisons assistants quote.
Get recommended.
We test the questions your buyers ask across several AI engines and work on the gaps until your store is in the answer.
Report what matters.
Organic revenue, rankings, shopping visibility and AI mentions, monthly, in plain language.
Your platform decides how, not whether
Everything above applies whatever your store runs on. What changes is where the work happens.
The platform makes several decisions for you, including a URL structure you cannot change. Most fixes live in the store's design files rather than in an app.
See Shopify SEO →The platform makes almost no decisions for you, so the problems are usually years of plugins and page-builder weight.
See WordPress SEO →You control everything, so the risk is product information that only appears after the page loads in a browser, which assistants may not read.
We work across all three, and we build stores too, so we can tell you which problems are the platform's and which can be changed. If the store itself is the problem, that is our Shopify development or WordPress development service.
Who this works for
Organic is the only channel where the cost per order falls over time rather than rising.
Almost always a category page problem.
Both make the page hard to rank.
Filter and variant bloat.
Fixable, and on a large catalogue it is a programmatic job.
The check everyone should run.
The comparison moved. This is what that looks like in analytics.
WHY US
An ecommerce SEO agency that can prove the outcome
Most ecommerce SEO companies sell rankings. We sell the store being found, recommended and bought from, and we have a named client to show for it.
For Seatcraft, a premium home cinema seating brand trading in the US since 1999, we designed and built a new Shopify store and ran SEO alongside the launch instead of after it. Within three months revenue was at an all-time high, and Seatcraft is now named in AI answers for home cinema seating. The engagement continues, because the build is finished and the compounding is not.
Because we build stores as well as optimise them, the fixes that live in the store itself get done by us, not handed back to you as a list.
Questions, answered straight
No fluff, as promised.
What are ecommerce SEO services?
Work that gets an online store found and chosen in Google, in shopping results and in AI answers. In practice: keeping a large catalogue's pages under control, making category pages worth ranking, improving product content and product information, and building the guides and comparisons that assistants quote.
Is SEO still worth it if AI answers the question?
More than before, and differently. Assistants build their shortlists from sources they can read and trust, which means clear product information, real reviews and content worth quoting. The work overlaps heavily with good SEO. The goal changes: being named in the answer rather than being the tenth blue link.
Should we optimise category pages or product pages?
Categories first, by a distance. The commercial searches sit on category terms. Product pages matter for people who already know what they want, a smaller and later audience than most stores assume.
Do category pages need text?
Some, and less than most stores add. Google has said that category pages with nothing but links to products are hard to rank, and that a long article under the products can leave it unsure whether the page is for buying or reading. A short introduction, answers to the questions buyers ask, and the reasons to buy from you cover both.
Why does Search Console show far more pages than we have products?
Filters, sort orders, variants and tags. Every combination becomes an address search engines can find. It is the most common technical problem on catalogue sites and one of the more satisfying to fix. Not every filtered page should go, though. The ones that match real searches, such as a brand or colour within a category, can be kept and turned into pages that rank.
What do we do with out-of-stock products?
It depends on whether the product is coming back, whether there is a successor, and whether the page has earned links. Keep it with availability marked, redirect to the closest replacement, or let it go. Deleting hundreds of pages that had rankings is a common and expensive reflex.
Our descriptions come from the manufacturer. Does it matter?
Yes. It is the most common reason a good store does not rank, because hundreds of retailers publish the same words. At catalogue scale it is a programmatic content job rather than a copywriting one, and we do that.
How do we know if AI engines recommend us?
By asking them, systematically. We test the questions your buyers actually ask across several engines and record who gets named. Seatcraft is the outcome we aim for.
Does the product feed matter for SEO now?
It has stopped being purely an advertising asset. Google's shopping data feeds its AI recommendations, so feed quality now affects whether you appear in answers as well as in ads. We check your feed as part of the audit and tell you what needs fixing.
How much does ecommerce SEO cost?
A fixed-price audit, then a monthly retainer driven mostly by catalogue size. We scope it after we have seen your store, so you know what you are paying for before you commit.
How long before it shows?
Structural fixes move within weeks, because the pages are already indexed. Category and product content builds over months. Anyone promising a date for a catalogue is guessing.
Can we do ecommerce SEO ourselves?
Some of it, yes, especially category copy and product descriptions if you have the time. The structural work and AI visibility testing are where specialist help pays for itself. A fixed-price audit tells you which is which before you commit to anything ongoing.
We are on Shopify. Is this different?
The goals are identical; the mechanics are not. Shopify makes several decisions for you and most fixes live in the store's design files. WooCommerce is the opposite. There is a page for each.
Should we just spend more on ads instead?
Sometimes, and if you need revenue this quarter that is the honest answer. Ads stop the day you stop paying and cost more each year. Organic is slower and compounds. Most stores need both, and we will say plainly if your situation calls for paid first.
Ask an assistant for the best product in your category. Were you in the answer?
If not, tell us the store and the category. We will show you who is being recommended instead and what it would take to change that.