Services · Grow · Digital Consulting · PPC Consulting
An audit of the account before you keep spending.
A strategy and account review for paid search and paid social, independent of who's currently managing it. Find the waste before the next budget cycle, not after.
Most accounts we audit are leaking budget somewhere obvious.
Bad match types, stale negative keyword lists, conversion tracking that quietly broke months ago, campaigns still running on a strategy nobody's revisited since launch. It adds up fast, and it's rarely visible from inside the dashboard you look at every week.
We audit the account structure, tracking and strategy the same way we would before taking over PPC marketing service work, then hand you a prioritised list of what to fix, whether you action it in-house or bring us in.
What the engagement covers
A fixed audit, not an open-ended retainer.
- 01 · Account structure and campaign audit
- Match types, negative keyword coverage, budget allocation across campaigns, and whether the structure still matches how the business actually sells.
- 02 · Tracking and attribution check
- Confirm conversion tracking is firing correctly and attributed to the right actions, since a strategy review is worthless if the numbers feeding it are wrong.
- 03 · Prioritised roadmap
- A ranked list of fixes and strategy changes, sized by estimated budget impact, handed to your team or your existing agency to action.
Questions, answered straight
No fluff, as promised.
Do you need account access to run this audit?
Read-only access to the ad platform and conversion tracking is enough. We don't need to touch live campaigns to find the issues.
What if the audit finds the account is actually fine?
Then we say so. The point is an honest read, not manufacturing problems to justify a bigger engagement.
Want to know what
your ad spend is actually doing?
Give us read access to the account. You'll get a clear list of what to fix first.
Prefer email? hello@saigon.digital