Shopify makes some SEO problems for you, before you've written a word of content.
Duplicate content from collection sort and filter parameters, a URL structure that isn't fully editable, apps injecting scripts that slow the storefront down, these are platform-level constraints, not mistakes you made, and they need a platform-aware fix, not generic advice copied from a WordPress checklist.
Same discipline as our e-commerce SEO work generally, applied specifically to what Shopify does and doesn't let you control.
What we actually do
Inside Shopify's real constraints.
- 01 · Canonical and duplicate content cleanup
- Collection filtering and sort parameters brought under control so search engines aren't indexing dozens of near- identical URLs for the same products.
- 02 · Product and collection page optimisation
- Titles, descriptions and structured data fixed at the template level, so the fix applies across the catalogue instead of one product at a time.
- 03 · App and theme performance audit
- Third-party app scripts and theme bloat reviewed for what's actually slowing the storefront down, since page speed is part of on-page ranking on Shopify same as anywhere else.
Questions, answered straight
No fluff, as promised.
Can you fix SEO on Shopify without touching the theme code?
Some of it, yes, metadata and structured data at the template level. Deeper fixes, like URL structure workarounds or performance issues, usually do need theme-level changes, which we can also handle.
Does this cover Shopify Plus stores too?
Yes, the same audit and fix process applies, Plus just gives more flexibility on checkout and URL structure that we can take advantage of.
Storefront ranking below
where the products deserve?
Send us the store URL. We'll tell you what Shopify is costing you in rankings.
Prefer email? hello@saigon.digital