From our blog

At Saigon Digital, we often remind our clients that search engine optimisation isn’t just about producing new content, it’s equally about managing what already exists on your website. One strategy that has gained traction among SEO professionals is content pruning. While the idea of deleting web pages may sound counterintuitive, pruning is one of the […]

At Saigon Digital, we often meet business leaders who understand the importance of search visibility but struggle with one key question: What results can I expect from SEO, and when? This is where SEO forecasting comes into play.  In this article, we’ll unpack what SEO forecasting is, explore the most common models available, and explain […]

At Saigon Digital, our guiding principle is: “Solving digital challenges with forward-thinking, user-centric and bespoke solutions.” Today, in line with that ethos, we’re sharing seven practical CRO testing ideas (i.e. conversion rate optimisation tests) you can execute right away to lift conversions. These are grounded in best practices, but tailored so that you can deploy […]

At Saigon Digital, we believe that effective SEO is a continuous cycle of learning, experimentation, and refinement. SEO A/B testing (also called SEO split testing) gives you a way to validate your hypotheses with data, rather than relying purely on best practices or anecdotal experience.  In this article, we’ll explore what “SEO A/B testing” really […]

In the fast-evolving world of search and AI, the acronym LLMO is becoming more than just a buzzword. For modern content strategists and SEO professionals, understanding LLMO (Large Language Model Optimisation) is rapidly turning into a necessity.  In this guide, we will walk you through what LLMO means, why it matters, and how to begin […]

As artificial intelligence progressively transforms how people search, our traditional SEO playbook no longer suffices. Instead of simply chasing higher ranks on classical search engine pages, savvy digital marketers must also compete to be the answer that AI and chat-based search tools cite. That’s where answer engine optimisation (AEO) comes in. We’ll explain what AEO […]