Services · Build
Build the thing properly.
Design and engineering for companies whose website has a job to do. Brand-led, built on a stack your team can actually run, and readable by every engine that decides who gets found.
Most sites are built as brochures, then asked to behave like products.
A website is infrastructure, not a campaign.
The businesses we build for are not launching a site and walking away. They are running recruitment through it, publishing project stories to win tenders, taking bookings, or serving two markets from one platform. That work needs engineering, not a template with the logo swapped.
So we build with Next.js and headless CMS on Jamstack architecture: pages rendered ahead of time so they load instantly and crawl cleanly, content modelled as data so it can feed a site, an app and an AI answer at once, and an editing experience your marketing team will use without filing a ticket.
What Build covers
Every service below is delivered by the same team. Pick one, or let us tell you which you actually need.
Web design & development
Brand-led design through to a production Jamstack build. The design system, the CMS model and the front end, delivered by the same team so nothing gets lost in handover.
Web apps & custom software
When an off-the-shelf tool will not do it. Bespoke platforms, portals and integrations, like the reading assessment platform we built for BVIS from the curriculum up.
AI agents & workflows
Automation that removes real hours from a real process, connected to the systems you already run. Scoped against a task you can name, not a demo.
HubSpot development
HubSpot CMS builds and CRM integration, so every enquiry, campaign and conversion lands in one system instead of three exports.
Web design in Saigon
The same practice, for businesses based in Ho Chi Minh City who want a team in their timezone and in the room.
Web development in Saigon
Engineering capacity in Vietnam for local brands and for international teams who need hours that overlap with Asia.
How it runs runs
The same sequence every time, so you always know what week you are in.
Scope
We map what the site has to achieve commercially before anyone opens a design tool. Integrations get scoped early so IT signs off before a line of code is written.
Design
Brand-led design in the browser, not just in Figma, so what you approve is what ships. Every template is designed against real content.
Build
Next.js, headless CMS, preview links on every change. You sign off on the working thing rather than a screenshot of it.
Migrate
URL mapping, redirects and technical SEO are part of the build, not a task afterwards. That is how McLaren and Ski.com moved without losing rankings.
The receipts
Proof: McLaren Construction · Ski.com · Sova · BVIS
All client testimonials →“Working with Saigon Digital was a game-changer for Ski.com. They helped us build a new website in record time, leveraging the power and flexibility of the Prismic CMS.”
“On top of that, they tackled the complex task of transferring data from our existing proprietary CMS while seamlessly interfacing with our development team to ensure everything was implemented flawlessly. Their expertise, responsiveness, and commitment to our project made the entire process seamless!”
When people call us
If one of these is you, the conversation is usually short.
- You are replatforming
- Moving off a legacy CMS, or off two of them. The risk is not the build, it is the migration. We engineer the redirect map and the technical SEO first.
- The site has a job beyond marketing
- Careers, bookings, portals, member areas. If the website is a piece of operational infrastructure, it needs to be built like one.
- Your team cannot publish without you
- If every content change is a developer ticket, the CMS is wrong. We model content so the people who own it can edit it.
Questions we get asked
More in the full FAQ, or see the sectors we work in.
Which CMS will you recommend?
Whichever fits your team, not whichever we sell. Sanity when content needs to power more than one channel, Prismic when marketing wants to assemble pages from components, HubSpot when the CRM is the centre of gravity, and WordPress quite happily when your team already knows it. See the platforms we build on for the full picture.
Will a rebuild hurt our search rankings?
Not if the migration is engineered rather than hoped for. McLaren Construction lost zero rankings moving two CMSs into one, and Ski.com lost zero moving off a proprietary system. URL mapping, redirects and technical SEO are built into every migration we run.
How long does a build take?
A focused marketing site is usually a matter of weeks; a platform with integrations and multiple content types runs longer. We give you a dated plan at scope and preview links throughout, so progress is visible rather than reported.
Do you work with international teams?
Constantly. We run projects for clients in the UK, Australia, Germany and the US from Ho Chi Minh City, and our clients tend to comment on the turnaround despite the time difference rather than in spite of it.
What happens after launch?
Most clients move onto a Support retainer with the same team that built the thing, so there is no handover to strangers. Some take the code and run it themselves, which is also fine: it is your codebase.
The other two service lines
Most clients use more than one. They are built to work together.
How the build gets done
Design sits under Shape: nothing gets coded before the journeys are settled.
One process across everything we do: Discover, Shape, Build, Compound, and a loop that keeps looping. See the full process →
Discover
Understand the business, the users and the gap, before anyone opens a design tool. Audits of what exists, and what it is costing you.
Shape
Design. UX architecture, wireframes and a prototype of the journeys that carry the revenue, plus the design system the build will assemble from.
Build
Ship it on a modern stack, with performance, accessibility and search structure enforced from the first commit rather than retrofitted before launch.
Compound
Launch is the starting line. Support, iteration and growth that keep the platform earning instead of ageing.
Proof from real work
Clients where this was the job.
Sound like your problem?
Tell us what you're working on. You'll get an honest answer about whether we can help, and exactly how.
Prefer email? hello@saigon.digital