Revving up McLaren Construction Group’s digital engine
McLaren Construction Group is a leading name in the construction industry. We worked together to rebuild their website, using Prismic as a headless CMS and Next.js on JAMstack architecture. The result is a handcrafted, highly performant and user-friendly website that showcases their construction projects, sectors and industries to the world.
03 THE WORK
Speed is a business metric: faster sites rank higher, hold attention longer and convert more of the visitors they earn. We benchmarked McLaren Construction Group’s new site with Google Lighthouse throughout the build.
The result: performance, accessibility, SEO and best practices all scoring deep in the green, proof the site is as well built as the projects it showcases.
McLaren Group needed a website that not only showcased their expertise in construction but also delivered swift and efficient performance to serve a global audience. An intuitive, user-friendly design was key to effectively engaging and informing visitors, ensuring a seamless online experience. Additionally, they required a flexible content management system (CMS), allowing for easy updates and maintenance to accurately reflect their vast and evolving portfolio, thus keeping their digital presence as dynamic and robust as their projects.
Optimised Web Architecture and CMS Integration:
Saigon Digital opted for a JAMstack architecture, leveraging NextJS to achieve optimal performance. This strategic choice allowed us to pre-render web pages, significantly reducing loading times and guaranteeing a smooth online experience for users. Integrating Prismic was a crucial aspect of our solution, providing McLaren Construction Group with an effortless content management system. This headless CMS enabled us to develop a customised content structure that perfectly aligned with their unique requirements.
Bespoke Design and User-Centric Experience:
Our team crafted a visually striking design that encapsulated McLaren's excellence in construction. The focus on user-centric design principles was pivotal, ensuring that each visitor to the site enjoyed a seamless and intuitive experience. We also developed a specialised Projects section, dedicated to showcasing the diverse range of McLaren Construction Group's projects. This section highlighted each project in detail, supported by engaging visuals that captured the essence of their work.
The website featured distinct sections highlighting McLaren’s involvement across various construction sectors and industries, offering visitors a thorough understanding of their wide-ranging expertise. To ensure the website stood up to the demands of a global audience, we employed meticulous performance optimisation techniques. These efforts resulted in a website that not only loaded quickly but also offered effortless navigation, thereby enhancing the overall user experience on a global scale.
The revamp of the McLaren Construction Group website brought about a significant enhancement in the user experience, marked by intuitive design and superior performance. This transformation ensures a seamless, engaging journey for visitors, reflecting McLaren's commitment to detail and excellence. The user-centric design approach has elevated the ease of navigation, making the website both visually compelling and straightforward to use.
It has been a pleasure to work with Saigon Digital over the past year, their contributions have been exceptional. They take the time to understand your business needs and suggest digital solutions that will help you get closer to your goals while offloading some pressures digital marketing brings.
Not if the SEO migration runs alongside the build rather than after it. McLaren Construction Group replatformed onto Prismic and Next.js with zero rankings lost, because URL mapping, redirects and content parity were handled before launch day, not diagnosed after it.
That was the job here. Two CMSs were consolidated into a single headless model, which removes the duplicate work, the drift between them and the question of which one is authoritative.
By structuring content around projects and sectors from the start. McLaren’s marketing team adds a project as a piece of content, not as a development ticket, which is what keeps a vast and evolving portfolio accurate.
Speed is a business metric, not a vanity one: faster sites rank higher, hold attention longer and convert more of the visitors they earn, and for a global audience that gap widens. See web design & development.
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