Designing a Modern Online Experience for Ski.com
Our collaboration with Ski.com was a transformative journey to build a digital platform that embodied their market-leading status in ski holiday bookings.
At the heart of this project was the JAMstack architecture, an innovative approach that separates the front-end and back-end, providing enhanced flexibility and performance. With the use of Prismic CMS and Next.js, we delivered a seamless and intuitive content management experience, allowing Ski.com’s marketing team to easily manage their website and deliver content swiftly.
Technologies used:
Optimise User-Experience with Google Lighthouse
Google Lighthouse is an open-source tool for website performance, auditing pages for performance, accessibility, SEO, Progressive Web App and Best Practices.
Using Google Lighthouse as a benchmark, we make sure that Ski’s website is performing flawlessly with excellent scores.
If you want to get started manage with JAMstack, check out our Website Development!
The Challenge
Ski.com sought a complete revamp of their legacy website, aiming to modernise the design and create a fast, SEO-optimised platform that reflected their premium brand. They also needed a solution that would seamlessly integrate with their Expedia booking engine, allowing users to book ski holidays effortlessly.
The Solutions
To meet these objectives, we embraced the JAMstack methodology, utilising Next.js for its fast, SEO-friendly capabilities. Prismic CMS was selected to provide a flexible, content-driven platform, empowering Ski.com’s marketing team with a customisable and user-friendly management system. We further enriched the design with Tailwind CSS and GSAP animations, creating a visually engaging, responsive website that performs smoothly across all devices.
Additionally, the integration of Ski.com’s Expedia booking engine was streamlined, ensuring a seamless and efficient user journey from browsing to booking.
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Outcomes
The newly designed website enhances the Ski.com brand, delivering a fast, responsive, and user-friendly experience that positions them as the digital leader in ski holiday bookings. By integrating a modern tech stack, the site is now future-proof, scalable, and delivers high performance across all devices.
1. Elevating the Ski.com Brand
Ski.com’s digital platform now perfectly aligns with their premium brand identity. The website delivers a sleek and engaging user experience, enhancing customer satisfaction and boosting brand loyalty. With a bilingual interface for both English and Vietnamese-speaking users, the site’s global reach has been expanded.
2. Performance and SEO Benefits
The combination of Next.js, Prismic, and our advanced SEO strategies has significantly improved the website’s visibility on search engines. The enhanced load speeds, server-side rendering, and static generation have optimised user experience and search engine rankings, contributing to a wider audience reach.
3. Modern Tech Stack
The migration to a modern tech stack positions Ski.com ahead of competitors, with a site that can easily scale, update, and deliver the best digital experiences for ski vacation bookings.
The Results - The Collaborative Journey Continues
Our work with Ski.com highlights the power of JAMstack development in merging traditional brand values with cutting-edge digital solutions. The newly designed website reflects Ski.com’s market-leading status and delivers an optimal digital experience, increasing user engagement and streamlining the booking process.
Through our collaboration, Ski.com now has a scalable, modern website that supports their continued growth and cements their position as the digital leader in ski holiday bookings.
