A platform that finally matched the position.

0 rankings lost in migrationBrowse to booked, one journeyFeatured by PrismicTravel & Hospitality

0Rankings lost in migrationThe full SEO migration ran alongside the build: URL mapping, redirects, structured data and content parity.

1Journey, browse to bookedDirect Expedia integration, so the visitor never changes context between inspiration and booking.

100Performance score, not seventy-somethingStatic generation with server-side rendering only where freshness genuinely demands it.

Built with

Next.js
Prismic
Jamstack
Vercel

The market leader in ski holiday bookings, on a website that didn't know it.

Ski.com is the leading US-based ski holiday booking company, partnered with Expedia, a premium brand with an international audience and a position earned over decades.

The legacy site didn't match it: slow to load, hard for the marketing team to update, and unreadable to the AI engines now brokering a growing share of travel research. The brief: a complete rebuild that integrates seamlessly with the Expedia booking engine, and properly reflects the brand.

03 THE WORK

Chapter by chapter.

Elevating the brand

A premium brand finally given a premium experience. Brand-led design across every screen, the inspiration of the mountains carried from first impression to booked trip, in English and Vietnamese.

Every page earns its place. Clear hierarchy, conversion-aware layouts, and a browse-to-book journey that never changes context thanks to the direct Expedia integration.

Performance & SEO

Static generation with server-side rendering where freshness demands it, that's why the performance score reads 100, not 70-something. The full SEO migration ran alongside the build, not after it: URL mapping, redirects, structured data and content parity all handled before launch day.

Rankings carried over instead of cratering, the part of a replatform nobody sees when it goes right.

0Rankings lost in migration

A modern tech stack

Jamstack architecture with a headless CMS, the marketing team ships content without filing a ticket. Crawlable-by-default rendering means the fastest-growing slice of travel research, AI answers, can actually read the site.

Featured by Prismic as a customer success story.

Working with Saigon Digital was a game-changer for Ski.com. They helped us build a new website in record time… Not only did they deliver a site that exceeded our expectations in terms of performance and design, but they also ensured it was easy to manage and scale for future needs. We couldn't have asked for a better partner to bring our vision to life.

Harry Peisach
Ski.com

Questions about this project

Can we replatform without losing our search rankings?

Yes, if the migration is part of the build. Ski.com carried its rankings over because URL mapping, redirects, structured data and content parity were all handled before launch day, which is the part nobody sees when it goes right.

How do you integrate a third-party booking engine cleanly?

By keeping the visitor in one context. The Expedia integration means browse-to-booked is a single journey rather than a handoff, which is where considered travel purchases usually leak.

Why does AI readability matter for a travel brand?

Because a growing share of travel research now starts with an assistant rather than a search box. Crawlable-by-default rendering means those engines can actually read the site. See AI visibility & GEO.

Can our marketing team publish without engineering?

That was a requirement. A headless CMS on Jamstack architecture means the marketing team ships content without filing a ticket, which is why the site stays current between seasons.

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the answer?

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