A catalogue of 5,000 products is 5,000 duplicate-content problems waiting to happen.
Faceted navigation, filters and sort options generate near- infinite URL variations of the same products, most of which should never be indexed. Get that wrong and the pages that should rank get diluted by thousands that shouldn't exist in a search engine's index at all.
Product discovery is also shifting to AI shopping assistants and answer engines, buyers ask ChatGPT or a Gemini shopping overview before they browse a category page, which means product data now has to be legible to an AI summariser, not just a crawler. We handle both.
What we actually do
Category, product and catalogue-wide.
- 01 · Faceted navigation and duplicate content control
- Canonical rules and indexation controls applied so filter and sort variations stop competing with the category pages that should actually rank.
- 02 · Product and category page optimisation
- Titles, structured data and content fixed at the template level so a fix scales across the catalogue instead of one SKU at a time, building on the same approach as on-page SEO.
- 03 · AI shopping and answer-engine visibility
- Product feeds and structured data reviewed for what AI shopping assistants actually read, so listings can be cited, not just indexed.
Questions, answered straight
No fluff, as promised.
How is this different from Shopify SEO or WordPress SEO?
This is the strategy layer, category and product SEO at catalogue scale. Shopify SEO and WordPress SEO are the platform-specific implementation, if your store runs on one of those, we combine both.
Does this cover marketplaces like the products listed on Shopee or Lazada?
Our focus is your own storefront, where you control the SEO levers directly. Marketplace listings follow different rules entirely and aren't part of this service.
Catalogue growing faster
than your rankings?
Send us the store. We'll tell you where the catalogue is fighting itself in search.
Prefer email? hello@saigon.digital