SECTORS · EDUCATION
School websites built for parents, and found by them.
Your website is the open day before the open day. We design, build and grow websites for international schools: admissions-focused, multilingual, easy for your comms team to run, and visible everywhere parents look, on Google and inside AI answers.
Search impressions in Vietnam for La Petite Ecole, in five months
Local search impressions for La Petite Ecole, up in five months
Google, ChatGPT, Gemini and Perplexity: every place parents research schools, tracked
Parents don't start with your prospectus. They start with a search, and increasingly, with a question to AI.
Choosing a school is one of the highest-stakes decisions a family makes, and the research now happens online, in two places at once. Parents search Google for "international school in Ho Chi Minh City", and they ask ChatGPT or Gemini "which schools should we shortlist?"
Most school websites were built for neither. They're slow on a phone at a school gate, a struggle for the comms team to update, and invisible to the AI engines parents now consult. We build school websites that win in both worlds, and give admissions teams the enquiries to show for it.
What your school gets
Everything an admissions and comms team needs, from one partner.
Admissions-focused design
Open day bookings, fees pages that don't hide, virtual tours and enquiry journeys designed around how parents actually choose, so the website feeds the funnel, not just the brand.
A CMS your comms team runs
News, events, term dates, vacancies and galleries, all editable without a developer. Roles and approvals included, training included, patience included.
Multilingual, done properly
Vietnamese, English, French, Korean, German: translated navigation, language switching and per-language SEO for bilingual school communities.
Accessible and safe
WCAG accessibility for every family, and forms and portals built with student data privacy in mind. Inclusion isn't a feature on a school site, it's the brief.
SEO & AI visibility
Structured data, answerable content and authority building so your school ranks on Google and gets named when parents ask AI. See AI visibility & GEO.
Hosting, support and a partner who stays
Fast, secure hosting, monitoring and updates after launch, plus a team that keeps improving the site term after term. No hidden fees, no surprise invoices, no disappearing act.
How a school project runs. Admissions in the room from day one.
Discovery with your teams
Head, admissions, marketing and comms, heard properly. Parent journeys mapped, competitor schools analysed, priorities agreed: a clear plan with milestones your leadership team can hold us to.
Design & build
A design that carries your school's character, built into a fast, multilingual, accessible site with SEO-friendly structure from day one, and a CMS your team will actually enjoy using.
Launch, train, grow
Zero-loss migration of your existing rankings, hands-on CMS training for the comms team, then ongoing growth: content, SEO and AI visibility, reported term on term in numbers a board understands.
Proof, from a Nord Anglia school
BVIS (British Vietnamese International School) is part of the global Nord Anglia Education network. We partnered on their web platform and organic growth, including the VAR Reading Assessment platform, built to the standards a global education group expects.
And from a French international school
La Petite Ecole, a French international school in Ho Chi Minh City, partnered with us to lift its search performance globally and locally in Vietnam. Five months later the numbers spoke French and Vietnamese.
What schools say
Verified client, quoted in full.
“Saigon Digital helped us completely rethink our digital visibility strategy.”
“Within months of working together, our school started appearing in AI-generated recommendations, our organic traffic grew significantly, and the quality of admissions enquiries improved dramatically. They understand where digital discovery is heading and how to position brands to win.”
Questions we get asked
Related: Web design & development · SEO · AI visibility & GEO · Hosting & maintenance
Do you work with schools outside Vietnam?
Yes. We work with international schools across Southeast Asia and beyond, Discovery, design reviews and training all run comfortably over video.
Can our communications team update the website themselves?
That's the point of the build. News, events, term dates, vacancies, galleries and whole pages are editable through a modern CMS with roles and approvals, and we train your team until they're comfortable running it.
Do you build multilingual school websites?
Yes. We design and build in Vietnamese, English, French, Korean and German, with language switching, translated navigation and SEO done properly for every language, essential for bilingual and international school communities.
How do you make a school visible in AI answers like ChatGPT?
Parents now ask ChatGPT, Gemini and Perplexity which schools to shortlist. We structure your site so AI engines can read, trust and cite it: clean structured data, answerable content, entity and authority building, and citation tracking across four engines.
Can you rebuild our website without losing our Google rankings?
Yes, and we've done it at scale: when we rebuilt and migrated Ski.com, zero rankings were lost. URL mapping, redirects and technical SEO are part of every school migration we run.
What about accessibility and student data privacy?
School sites serve every family, so we build to WCAG accessibility guidelines: readable contrast, keyboard navigation and screen-reader support. Forms and portals are built with data privacy in mind, appropriate for content involving children.
Give parents a website
worthy of the school.
Tell us where your school is now: a dated site, a rebrand, a merger, or just enquiries that should be higher. We'll give you an honest read on what would move the needle.
Prefer email? hello@saigon.digital