SECTORS · TRAVEL & TOURISM
From first search to booked.
Travel is researched to death before it's booked. We build travel and tourism platforms like Ski.com: booking journeys that convert, migrations that protect every ranking, and visibility across Google and the AI engines travellers now ask first.
The Ski.com rebuild and migration, delivered with nothing lost
One seamless journey from inspiration to booking, integrated with the Expedia engine
Google, ChatGPT, Gemini and Perplexity: where trips are researched before they're booked
A traveller runs dozens of searches, asks AI a few questions, and makes one booking.
Travel is the most researched purchase on the internet: destination searches, comparison queries, "best time to go", and now questions to ChatGPT and Gemini that return a shortlist, not ten blue links. The brands that win show up at every step and make the final step effortless.
That's what we built for Ski.com, the leading US ski holiday booking company: a complete platform rebuild, integrated with the Expedia booking engine, migrated with zero rankings lost, and run day-to-day by their own marketing team on a headless CMS.
What travel brands get
Inspiration to booking, one accountable platform.
Booking-first journeys
From destination page to checked-out without friction: search, browse, compare and book as one continuous journey, engineered around how travellers actually decide.
Booking engine integrations
Ski.com runs on our seamless integration with the Expedia booking engine. Whatever powers your inventory, we make the handoff invisible to the traveller.
Migrations with nothing lost
Travel sites live on organic traffic, so a migration that loses rankings is a revenue event. Ski.com's rebuild lost zero. That's engineering, not luck.
Content your team runs
Destinations, offers and seasonal campaigns move fast. Ski.com's marketing team publishes on a headless CMS they run themselves, no developers in the critical path.
SEO & AI visibility
Rank for destination and comparison searches, and be the brand AI names when travellers ask. See SEO and GEO.
A platform partner for the long season
Peak season is not the time to discover your agency has moved on. Hosting, monitoring, updates and continuous improvement from one accountable team, year-round.
How a travel platform project runs. Revenue protected at every step.
Discovery & risk mapping
Your booking flow, content operation and organic footprint, audited properly. Migration risks priced in from day one, because in travel, rankings are revenue.
Design & build
A platform that matches the brand and converts: booking engine integration, fast destination pages, structured data and a CMS your marketing team runs.
Migrate, launch, grow
Zero-loss migration, then growth: destination SEO, seasonal campaigns shipped by your own team, and your brand tracked across Google and the AI engines travellers ask.
Proof, from the market leader in ski travel
Ski.com is the leading US ski holiday booking company, partnered with Expedia. We rebuilt the platform end to end: one seamless browse-to-book journey, a headless CMS their marketing team runs themselves, and a migration that lost nothing. The work was featured by Prismic.
What travel clients say
From the CEO who commissioned the rebuild.
“Working with Saigon Digital was a game-changer for Ski.com. They helped us build a new website in record time, leveraging the power and flexibility of the Prismic CMS.”
“On top of that, they tackled the complex task of transferring data from our existing proprietary CMS while seamlessly interfacing with our development team to ensure everything was implemented flawlessly. Their expertise, responsiveness, and commitment to our project made the entire process seamless!”
Questions we get asked
Related: Web apps & software · SEO · AI visibility & GEO · Hosting & maintenance
Can you integrate with our booking engine?
Yes. Ski.com runs on our integration with the Expedia booking engine, one seamless journey from browse to booked. We scope your inventory and booking stack early and design the journey around it.
We're afraid a rebuild will hurt our organic traffic. Should we be?
Healthy fear, wrong conclusion. Ski.com's full rebuild and migration lost zero rankings. With URL mapping, redirects and technical SEO engineered in, a rebuild is how you protect organic revenue, not how you lose it.
Can our marketing team run campaigns without developers?
That's how Ski.com operates: their marketing team publishes destinations, offers and seasonal campaigns on a headless CMS they run themselves. We build your content operation the same way, then train the team.
How does AI change travel marketing?
Travellers increasingly ask ChatGPT and Gemini to plan trips and shortlist providers, and the answer is a recommendation, not a results page. We structure your content so AI engines cite you, and we track it across four engines.
Do you work with tour operators and hotels, or just booking platforms?
The same system serves the whole sector: destination content, booking journeys and organic growth apply to operators, DMOs, hotels and platforms alike. The Ski.com playbook scales in both directions.
What happens after launch?
The season doesn't pause, and neither do we: hosting, monitoring, updates, conversion improvements and SEO, from one accountable team, year-round.
Make the journey to booked
as good as the destination.
Tell us where you are: a platform that undersells the brand, a migration you can't afford to fumble, or bookings that should be higher. We'll give you an honest read on what would move the needle.
Prefer email? hello@saigon.digital