Empowering Growth and Flexibility: Website Transformation
Services
Overview
Unmind is a mental health platform designed to empower businesses and individuals by providing a suite of tools focused on mental well-being and resilience. Based in the UK, Unmind caters primarily to corporate clients, offering a scientifically-backed, digital solution for employee mental health. Their platform supports large organisations in fostering mental wellness, helping businesses provide their workforce with accessible, high-quality mental health resources and preventative care.
LAUNCH WEBSITE
Overcoming Website Bottlenecks: A Need for a Modern, Scalable CMS
Unmind’s existing website on Webflow presented several bottlenecks for their content and marketing teams, which limited their flexibility and efficiency. Issues ranged from slow backend loading and an inadequate page editor to non-functioning plugins, especially affecting international growth due to unreliable translation capabilities. Unmind required a modern, flexible CMS with a more product-focused, scalable structure to allow for ease of content creation and fast loading times while maintaining a brand-aligned, premium feel.
Technologies used:
Optimise User-Experience with Google Lighthouse
Google Lighthouse is an open-source tool for website performance, auditing pages for performance, accessibility, SEO, Progressive Web App and Best Practices.
Using Google Lighthouse as a benchmark, we make sure that Unmind's website is performing flawlessly with excellent scores.
Here is the performance results: Google Lighthouse Report
Performance
Accessibility
Best Practices
SEO
If you want to get started manage with JAMstack, check out our JAMstack Versus Traditional Website Development!
The Challenge
Unmind, a leader in digital mental health solutions, sought a complete overhaul of their website to better reflect their brand's premium, product-led identity.
Their previous Webflow setup posed challenges, including slow backend loading, limited content management flexibility, and an unreliable translation plugin that restricted their global reach. Unmind’s content team struggled with bottlenecks that prevented them from effectively managing updates and new content, hindering the platform's growth and user experience. They required a modern, scalable solution that would empower their non-technical teams to create and manage content seamlessly.
The Approach
Saigon Digital partnered with Unmind to migrate their website to a more robust tech stack, integrating Prismic CMS with its Slice Machine feature to give the content and marketing teams full control over content creation. We implemented Next.js for its performance and SEO capabilities, complemented by Tailwind CSS for rapid, consistent UI development.
This approach allowed Unmind to maintain a visually cohesive brand identity, achieve faster load times, and boost search engine visibility. We ensured the site was optimised for Unmind’s global audience, enabling them to easily manage multilingual content and provide a smooth user experience.
The Solutions
To meet Unmind’s needs, we leveraged the JAMstack architecture, using Next.js for its SEO-friendly and high-performance capabilities, and Prismic CMS to deliver a flexible, user-friendly content management experience. Key solutions included:
- Slice Machine Technology: Prismics innovative feature has enabled Unmind's content team to quickly build and manage custom pages without technical assistance, drastically improving productivity.
- Technical SEO and Redirects: Comprehensive SEO improvements and redirect implementations enhanced Unmind's search visibility and preserved SEO value through the migration.
- Content Migration and Translation Support: We handled all content migration and implemented a reliable translation solution, enabling Unmind to expand their global reach effortlessly.
This stack ensured that Unmind’s marketing team had the tools to publish, edit, and manage content with ease while maintaining the premium look and feel aligned with their brand identity.
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Outcomes
Unmind's revamped website delivers a product-led, user-friendly experience with a scalable CMS that empowers their content team and strengthens brand engagement. Enhanced performance and SEO practices have improved load speed, search visibility, and global accessibility.
Empowering Unmind’s Brand
Unmind’s website now embodies their product-led approach, delivering a clean, user-friendly experience that reflects their status as a leader in the mental health space. With a flexible, scalable CMS, Unmind's content team is empowered to create content and updates without roadblocks. The enhanced design and improved functionality strengthen Unmind's brand, fostering better customer engagement and brand loyalty.
Performance and SEO Gains
The combination of Next.js, Prismic CMS, and optimised SEO practices has significantly boosted the website’s load speed and search engine visibility. Server-side rendering and static site generation have improved user experience across all devices and languages, helping Unmind to reach a broader audience effectively.
The Results
Our work with Unmind highlights the effectiveness of JAMstack development in building a fast, flexible, and scalable digital presence. The redesigned website supports Unmind’s mission to provide accessible mental health resources, positioning them for ongoing growth and increased engagement. Through this collaboration, Unmind now has a modern, content-driven platform that meets their operational needs, enhances their user experience, and strengthens their competitive positioning in the mental health sector.
Thoughts from Unmind.com
Working with Saigon Digital on our website launch was a fantastic experience. Their team brought our vision to life with precision and creativity. They were incredibly responsive to feedback, handling every request and adjustment with a high level of professionalism and expertise. Their collaborative approach made the process smooth and efficient, delivering a seamless user experience that perfectly aligns with our objectives.
George Stokes
Digital Operations Lead
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