Ski.com

From Powder to Pixels – Launching Ski.com

Services

RebrandingWeb DevelopmentSEO OptimisationCMS integration

Overview

Ski.com, the largest provider of ski holiday packages globally, partnered with Saigon Digital to create a modern, user-friendly website that would position them as the digital leader in the ski holiday industry. Our mission was to design a captivating online presence that enhanced user experience, improved SEO, and optimised performance across all devices.

LAUNCH WEBSITE
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Designing a Modern Online Experience for Ski.com

Our collaboration with Ski.com was a transformative journey to build a digital platform that embodied their market-leading status in ski holiday bookings.
At the heart of this project was the JAMstack architecture, an innovative approach that separates the front-end and back-end, providing enhanced flexibility and performance. With the use of Prismic CMS and Next.js, we delivered a seamless and intuitive content management experience, allowing Ski.com’s marketing team to easily manage their website and deliver content swiftly.

Technologies used:

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Optimise User-Experience with Google Lighthouse

Google Lighthouse is an open-source tool for website performance, auditing pages for performance, accessibility, SEO, Progressive Web App and Best Practices.

Using Google Lighthouse as a benchmark, we make sure that Ski.com's website is performing flawlessly with excellent scores.

Here is the performance results: Google Lighthouse Report

100

Performance

96

Accessibility

96

Best Practices

100

SEO

Hello, 👋

If you want to get started manage with JAMstack, check out our JAMstack Versus Traditional Website Development!

The Challenge

Ski.com sought a complete revamp of their legacy website, aiming to modernise the design and create a fast, SEO-optimised platform that reflected their premium brand. They also needed a solution that would seamlessly integrate with their Expedia booking engine, allowing users to book ski holidays effortlessly.

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The Solutions

To meet these objectives, we embraced the JAMstack methodology, utilising Next.js for its fast, SEO-friendly capabilities. Prismic CMS was selected to provide a flexible, content-driven platform, empowering Ski.com’s marketing team with a customisable and user-friendly management system. We further enriched the design with Tailwind CSS and GSAP animations, creating a visually engaging, responsive website that performs smoothly across all devices. Additionally, the integration of Ski.com’s Expedia booking engine was streamlined, ensuring a seamless and efficient user journey from browsing to booking.

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Outcomes

The newly designed website enhances the Ski.com brand, delivering a fast, responsive, and user-friendly experience that positions them as the digital leader in ski holiday bookings. By integrating a modern tech stack, the site is now future-proof, scalable, and delivers high performance across all devices.

Elevating the Ski.com Brand

Ski.com’s digital platform now perfectly aligns with their premium brand identity. The website delivers a sleek and engaging user experience, enhancing customer satisfaction and boosting brand loyalty. With a bilingual interface for both English and Vietnamese-speaking users, the site’s global reach has been expanded.

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Performance and SEO Benefits

The combination of Next.js, Prismic, and our advanced SEO strategies has significantly improved the website’s visibility on search engines. The enhanced load speeds, server-side rendering, and static generation have optimised user experience and search engine rankings, contributing to a wider audience reach.

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Modern Tech Stack

The migration to a modern tech stack positions Ski.com ahead of competitors, with a site that can easily scale, update, and deliver the best digital experiences for ski vacation bookings.

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The Results - The Collaborative Journey Continues

Our work with Ski.com highlights the power of JAMstack development in merging traditional brand values with cutting-edge digital solutions. The newly designed website reflects Ski.com’s market-leading status and delivers an optimal digital experience, increasing user engagement and streamlining the booking process.

Through our collaboration, Ski.com now has a scalable, modern website that supports their continued growth and cements their position as the digital leader in ski holiday bookings..

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