Transforming FLS Group’s Online Identity
Services
Overview
FLS Group, a leading player in the logistics and shipping industry, is known for their reliable and efficient services. Their commitment to excellence has established them as a prominent figure in global logistics. The goal was to create a fresh, highly interactive website design aligning with FLS Group's company-wide rebranding initiative. A fully responsive website with innovative features, including a 3D globe to illustrate FLS Group's worldwide offices and capabilities.
LAUNCH WEBSITENavigating New Digital Horizons for FLS Group
Our team at Saigon Digital took on an exciting challenge. We used JAMstack technology for web development, added Three.js and WebGL to create an interactive 3D globe, and chose Gatsby.js for its remarkable speed and performance. We also used Tailwind CSS for an elegant, responsive design. For managing the website's content, we used Headless WordPress, which allowed for flexible and scalable digital solutions.
Technologies used:
Optimise User-Experience with Google Lighthouse
Google Lighthouse is an open-source tool for website performance, auditing pages for performance, accessibility, SEO, Progressive Web App and Best Practices.
Using Google Lighthouse as a benchmark, we make sure that FLS Group's website is performing flawlessly with excellent scores.
Here is the performance results: Google Lighthouse Report
Performance
Accessibility
Best Practices
SEO
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The Challenge
FLS Group needed a website that not only highlighted their services but also resonated with their rebranding strategy. The challenge was creating a site that was multilingual, SEO-optimised, and highly website’s performance, all while maintaining an elegant design.
The Solutions
We embraced Gatsby.js for its SEO-friendly and efficient performance. Tailwind CSS was used for its flexibility in web design, allowing us to create a visually appealing and interactive user experience. The 3D globe feature was meticulously developed using Three.js, and the website's content was dynamically managed through Headless WordPress.
Outcomes
Saigon Digital seamlessly blended modern design and functionality for FLS, resulting in an efficient, innovative digital experience. The website symbolises FLS Group's innovation, integrates rebranding goals, and boosts their presence in the logistics and shipping industry.
Blending Functionality with Innovation
- In our collaboration with FLS, Saigon Digital crafted a harmonious blend of contemporary design and practical functionality. This ensured that the user experience was smoothly seamless, whether you're browsing on a laptop in a cosy café or tapping away on your phone
- Saigon Digital interlaced cutting-edge Headless CMS technology with sleek design, creating a digital experience that's remarkably efficient. This approach perfectly embodies the Saigon Digital ethos: blending innovation with user-friendly solutions in the ever-evolving digital landscape.
Embarking on a Digital Voyage
The new website for FLS Group stands as a symbol of their innovative spirit, seamlessly integrating their rebranding objectives with our digital expertise. The interactive features, like the 3D globe, not only highlight their global reach but also engage visitors in an immersive online experience.
Business Impact
The website has become a cornerstone in FLS Group's digital strategy, effectively enhancing their brand’s digital presence in the logistics and shipping industry.
The Results
In this project, our team at Saigon Digital has once again demonstrated our capability to transform and elevate a brand's digital presence. The FLS Group website redesign is a testament to our commitment to delivering innovative and impactful digital solutions.