An adventurous and exciting Gin launching in Vietnam
Services
Overview
Saigon Baigur, a well-established premium gin brand in Vietnam, approached us here at Saigon Digital with the vision of establishing a captivating online presence that aligns with the sophistication and elegance of their product.
LAUNCH WEBSITE
Designing a Premium Online Presence for Saigon Baigur
Our collaboration with Saigon Baigur was a journey to weave a digital narrative that matched the elegance of their gin. At the forefront of this project was the JAMstack architecture, a modern web development approach that separates the front-end and back-end for maximum efficiency and flexibility. Using Sanity.io, we crafted a content management experience that was seamless and intuitive for the team at Saigon Baigur to use.
Technologies used:
Optimise User-Experience with Google Lighthouse
Google Lighthouse is an open-source tool for website performance, auditing pages for performance, accessibility, SEO, Progressive Web App and Best Practices
Using Google Lighthouse as a benchmark, we make sure that FLS Group's website is performing flawlessly with excellent scores.
Here is the performance results: Google Lighthouse Report
Performance
Accessibility
Best Practices
SEO
If you want to get started manage with JAMstack, check out our JAMstack Versus Traditional Website Development!
The Challenge
Saigon Baigur wanted a website that would showcase their gin and reflect their Vietnamese heritage. The brief was clear: to create a stylish, smooth-running website that excels in SEO and user experience.
premium dry gin
Harmonising Functionality with Aesthetics
an adventure story
distil using only the finest ingredients
The Solutions
Embracing the JAMstack methodology, we leveraged Next.js for its fast, SEO-optimised performance. We selected Strapi, a Headless CMS, ensuring an elegant and customisable management system. Our design was enriched with GSAP animations for a visually engaging experience. Our innovative approach guarantees efficient user interactions and optimal website functionality.
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Outcomes
Harmonising Functionality with Aesthetics
We successfully combined practicality and design - showcasing a premium brand with subtle yet fine details and animations. The primary goal was to create a website that not only showcased the premium quality of Saigon Baigur but also delivered a unique and immersive user experience through meticulous attention to fine details, subtle animations, and a fully responsive website.
Embellishing the Saigon Baigur Brand
Saigon Baigur's online presence now aligns seamlessly with its premium brand image, contributing to increased user engagement and brand loyalty. The website also caters to both English and Vietnamese-speaking audiences. This bilingual approach enhances user engagement, expands the brand's reach, and aligns with the global nature of its premium product.
The Results
Our project with Saigon Baigur is a prime example of how JAMstack development can elevate premium brands, merging traditional heritage with digital innovation. The client’s elation with our delivery is a testament to our commitment to surpass expectations.
Furthermore, the effectiveness of our website development and SEO strategies is reflected in the website's performance on search engine results pages (SERP). The site has been efficiently indexed, enhancing its visibility and reach to a wider audience.
Our work with Saigon Baigur has been a fantastic success, resulting in a digital platform that echoes the brand's premium appeal and truly shines in the online world.
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