Transforming FLS Group’s Online Identity

1Company-wide rebrand, carried onto the webThe new FLS Group identity translated into a site that launched aligned rather than catching up.

1Interactive 3D globe of worldwide officesBuilt in Three.js to show a genuinely global logistics footprint instead of listing it.

0Devices left behindFully responsive throughout, multilingual, and fast in every market it serves.

Built with

Gatsby
Tailwind CSS
Three.js
WordPress

Navigating new digital horizons for FLS Group

FLS Group, a leading player in the logistics and shipping industry, is known for reliable and efficient services. Their commitment to excellence has established them as a prominent figure in global logistics. The goal: a fresh, highly interactive website design aligned with FLS Group's company-wide rebranding initiative, a fully responsive site with innovative features, including a 3D globe illustrating FLS Group's worldwide offices and capabilities.

03 THE WORK

Chapter by chapter.

Built for Speed, in Every Market

A global logistics brand can't afford a slow website in any language or region. Faster pages rank higher, hold attention longer and keep international visitors moving towards an enquiry.

We benchmarked the new FLS Group site with Google Lighthouse throughout the build, tuning it until performance, accessibility, SEO and best practices all scored deep in the green.

The Challenge

FLS Group needed a website that not only highlighted their services but also resonated with their rebranding strategy. The challenge was creating a site that was multilingual, SEO-optimised and high-performing, all while maintaining an elegant design.

The Solutions

We embraced Gatsby.js for its SEO-friendly and efficient performance. Tailwind CSS was used for its flexibility in web design, allowing us to create a visually appealing and interactive user experience. The 3D globe feature was meticulously developed using Three.js, and the website's content was dynamically managed through Headless WordPress.

Outcomes

The newly designed website enhances the brand, delivering a fast, responsive, and user-friendly experience that positions them as the digital leader in the industry. By integrating a modern tech stack, the site is now future-proof, scalable, and delivers high performance across all devices.

Blending Functionality with Innovation

In our collaboration with FLS Group, Saigon Digital crafted a harmonious blend of contemporary design and practical functionality. The user experience stays seamless whether you're browsing on a laptop in a cosy café or tapping away on your phone.

Saigon Digital interlaced cutting-edge Headless CMS technology with sleek design, creating a digital experience that's remarkably efficient. This approach perfectly embodies the Saigon Digital ethos: blending innovation with user-friendly solutions in the ever-evolving digital landscape.

Questions about this project

How do you handle a multilingual site without it becoming a mess?

By managing content headlessly. FLS Group’s content lives in headless WordPress and is rendered by Gatsby, so a new market is a content job rather than a new website, and every language gets the same performance and the same SEO treatment.

Is a 3D feature worth the performance cost?

Only when it earns its place. The globe communicates FLS Group’s worldwide capability in a way a list of offices cannot, and it was built in Three.js and budgeted for from the start so the rest of the site stayed fast.

Should the website launch with the rebrand or after it?

With it, if you can. FLS Group’s site was designed against the rebranding strategy rather than retrofitted to it, which is why the digital presence reinforced the new positioning on day one instead of undercutting it for a quarter.

Does site speed matter for a B2B logistics buyer?

It matters everywhere, and more in emerging markets on slower connections. Faster pages rank higher, hold attention longer and keep an international visitor moving towards an enquiry. See web design & development.

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