Empowering Global Bridging: Gremlin Works Case Study

UK + Taiwan, one brandMultilingual, built to convertAgency-to-agency buildDigital Agency

2Markets bridged under one brandThe UK and Taiwan, with Western and Eastern brand messaging held together rather than split apart.

1Multilingual platform, both audiencesOne build serving both markets, SEO-optimised in each rather than translated as an afterthought.

0Compromises between technology and aestheticsGSAP animation and Partytown’s web workers, so the creative work did not cost the performance.

Built with

Next.js
Strapi
Tailwind CSS
GSAP
HubSpot
PostgreSQL

Bridging West and East digitally for Gremlin Works

Gremlin Works, a comprehensive digital agency with bases in the UK and Taiwan, sought to transcend geographical boundaries and bring together Western and Eastern brand messaging into highly converting digital experiences.

03 THE WORK

Chapter by chapter.

A user experience measured, not guessed

When the client is an agency, the bar is higher. We benchmark every build with Google Lighthouse, auditing performance, accessibility, SEO and best practices, and ship only when the site performs flawlessly.

The Challenge

A full-service agency themselves, Gremlin Works arrived with a specific, unique vision for how to present one of the finest agencies in branding, marketing and web design. The project demanded a multilingual, SEO-optimised, high-performance website, a seamless blend of technology and aesthetics.

The Solutions

Saigon Digital embarked on this cross-cultural endeavour by harnessing Next.JS, a robust React framework, to ensure swift, SEO-friendly, and feature-rich web applications. To provide a top-notch CMS experience, we incorporated Strapi, a customisable and lightweight platform, allowing for tailored content management while embracing seamless editing.

For the design, we honed the client's vision, implementing creative animations using the dynamic GreenSock JS (GSAP). Form submissions found their ally in HubSpot, facilitating smooth interactions for users. Additionally, we employed the innovative Partytown library, utilising its web worker technology to elevate the website's overall performance.

Outcomes

We collaborated with Gremlin Works to orchestrate a bespoke solution. Leveraging our preferred tech stack, we integrated Next.js for a lightning-fast frontend and Tailwind UI for adaptable styling. Complementing this, Strapi CMS empowered effortless backend management.

Technologies in Harmony: Functionality and Form

Functionality-wise, our marriage of multilingual capability, SEO optimisation, high performance, and the agility of a Headless CMS resonated with the client's aspirations.
Tailwind delivered adaptable styling, while Vercel, Heroku, and Cloudinary facilitated impeccable deployment and hosting. The database foundation lay in Postgres, with every element tied together seamlessly.

Questions about this project

Why would an agency hire another agency?

For capacity and for depth on the engineering side. Gremlin Works are excellent at branding, marketing and design; they wanted a partner who could take a specific creative vision and build it multilingual, fast and SEO-sound without diluting it.

Does white-label or partner work stay confidential?

As you need it to. Some partners want the work credited, some want us invisible. We agree that at the start of the engagement rather than at the end of it.

How do you keep heavy animation from slowing a site down?

By moving what you can off the main thread. Gremlin Works’ build uses GSAP for the animation and Partytown’s web worker technology for third-party scripts, which is what lets a visually rich site still score well on performance.

Can you work to our design system rather than your own?

That is the normal case for agency partnerships. We built to Gremlin Works’ vision, not ours. See development support.