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How Strategic SEO Boosted Brand Awareness and Search Rankings

Rankings held through Google updatesBranded visibility, climbingB2B TechnologySaigon Digital
2Google core updates weathered in 2024The March Human Content update and the August core update, both ridden out without a rankings dip.
0Keyword positions lost along the wayPositions held through both updates with only slight fluctuation, which is what pre-emptive work buys you.
1Data-driven SEO retainer behind itOne ongoing engagement covering technical health, keyword strategy and branded visibility.

Built with

  • Search Console
  • GA4
  • Ahrefs

Strategic SEO that lifted brand awareness, and held rankings through every Google update

Celerity UK is a leading IT solutions provider with a strong focus on delivering innovative and secure digital transformation services. Celerity UK faced challenges in gaining visibility in a competitive online landscape and needed a strategic partner to enhance their brand awareness, keyword rankings, and overall search presence.

Celerity, the delivered platform

03 THE WORK

Chapter by chapter.

01

A Technical Foundation for Growth

Rankings are won on content and authority, but they're kept on technical health. A fast, well-structured site holds attention, earns trust with search engines and converts more of the traffic it wins.

We benchmarked Celerity UK's site with Google Lighthouse throughout the engagement, keeping performance, accessibility, SEO and best practices scoring deep in the green.

Celerity, project detail
02

The Challenge

  • Keyword Competitiveness: Celerity UK’s primary keywords faced high competition, resulting in a struggle to improve rankings and attract relevant traffic.
  • Adapting to Algorithm Changes: With Google’s March 2024 Human Content Update and August 2024 Core updates, maintaining website performance and search rankings amidst shifting algorithms was critical.
  • Establishing Brand Authority: Celerity UK’s brand awareness was lacking, with lower impressions on branded queries than on non-branded ones.
Celerity, project detail
03

The Solutions

  • Customised Keyword Strategies: We conducted an in-depth analysis of keyword data, refining target keywords and creating custom strategies to focus on high-intent, less competitive terms. This strategy allowed us to steadily improve rankings while avoiding head-to-head competition with major industry players.
  • Proactive Update Response: We monitored Google updates, ensuring Celerity UK’s website stayed compliant with the March and August algorithm changes. Regular audits and optimised technical elements helped maintain site strength through these updates.
  • Brand Awareness Campaigns: Leveraging our reporting and insights, we identified areas to increase brand visibility. We implemented tailored content strategies and refined meta tags to boost branded search impressions, building authority in their market segment.
Celerity, project detail
04

Resilience to Google Updates

Despite algorithm changes in March and August, Celerity UK’s keyword positions remained stable, only slight fluctuations, demonstrating effective pre-emptive strategies.

Celerity, project detail
05

The Intranet ROI Calculator

One standout content asset from the engagement: an intranet ROI calculator. The benefits of intranet software are well known, better employee experience, improved engagement, but the hard financial ROI is also calculable.

The calculator lets visitors see how much they could save by giving employees fast, comprehensive access to everything they need, turning research traffic into genuine, qualified interest.

Celerity, project detail
Celerity website by Saigon Digital
They are a breath of fresh air, exceptionally thorough in their breakdown of work, the sites they deliver, and the communication throughout. The quality is second to none, right down to the attention to detail on individual elements that often haven't been spec'd.
Callum Nixon
Celerity

Questions about this project

How do you protect rankings through a Google core update?

By not needing to react to one. Celerity UK came through the March and August 2024 updates with positions intact because the technical health, content quality and intent match were already right. Sites that move sharply on an update were usually exposed before it.

We are outranked by much bigger competitors. Is SEO worth it?

Yes, if you stop fighting them head-on. We refined Celerity UK’s targets towards high-intent, less contested terms, which builds rankings and pipeline steadily instead of burning a budget on head terms the market leaders own.

Our branded search impressions are lower than our non-branded. Is that bad?

It means people are finding the category but not you. That was Celerity UK’s position at the start, and it is a brand awareness problem wearing an SEO costume. Content strategy and meta work aimed at branded queries moved it.

Do content assets like calculators actually earn anything?

The good ones qualify traffic rather than just attract it. Celerity UK’s intranet ROI calculator lets a visitor put real numbers against a purchase they are already considering, which turns research traffic into a conversation. See SEO.

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