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How Saigon Digital Helped La Petite Ecole Reach New Heights

+199% global impressions+245% impressions in Vietnam5 monthsEducation
+199%Global impressions in five monthsGrown to 1,432,143 impressions worldwide, from a standing start on a competitive international field.
+245%Impressions in VietnamFrom 58,499 to 202,303, putting the school in front of the Vietnamese parents actually searching.
5Months from start to those numbersOne focused engagement: keyword strategy, Vietnamese-language content and technical SEO together.

Built with

  • Search Console
  • GA4
  • Ahrefs

Five months of SEO took La Petite Ecole to 1.4 million impressions, up 199% globally and 245% in Vietnam.

La Petite Ecole partnered with Saigon Digital to elevate its search performance, both globally and locally in Vietnam. In just five months, the collaboration delivered a dramatic increase in impressions and clicks, positioning the school as a top choice for Vietnamese parents and boosting its international visibility.

La Petite Ecole, the delivered platform

03 THE WORK

Chapter by chapter.

01

The Challenge

  • Low Local Search Visibility: Vietnamese parents were not finding the school in localised searches.
  • Global Competition: Competing with larger institutions on an international scale required a strategic SEO approach.
  • Lack of Insights: The school lacked data-driven reports and clarity on their digital performance.
La Petite Ecole, project detail
02

The Solutions

Solution for Low Local Search Visibility

  • Developed custom strategies to lift rankings for existing and new keywords, increasing overall search presence.
  • Created tailored Vietnamese content that resonated with local parents and ranked well for both highly competitive and low competition keywords.
  • Optimised content for high-volume, low-competition keywords.

Solution for Global Competition

  • Built a strategic mix of global and localised keywords to target broader audiences.
  • Enhanced on-page and technical SEO for better ranking.

Solution for Lack of Insights

  • Provided customised dashboards and monthly reporting with actionable insights for detailed performance tracking.
  • Enabled data-driven decision making to adjust strategies dynamically.
La Petite Ecole, project detail
03

Global Impressions

Increased by 199%, growing to 1,432,143 within five months.

La Petite Ecole, project detail
04

Local Vietnamese Impressions

Skyrocketed by 245%, from 58,499 to 202,303 in five months.

La Petite Ecole, project detail
05

Clarity and Efficiency

Enhanced reporting ensured La Petite Ecole could monitor and adjust performance with ease.

La Petite Ecole, project detail
La Petite Ecole website by Saigon Digital
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La Petite Ecole

Questions about this project

Why are we invisible to local parents when we rank internationally?

Because they are different searches, in a different language, with different intent. La Petite Ecole ranked globally but Vietnamese parents were not finding the school locally, which took tailored Vietnamese content rather than a translation of the English pages.

Does Vietnamese-language content really move the numbers?

It moved impressions in Vietnam by 245% in five months here. Vietnamese parents research in Vietnamese, and a school that only publishes in English is invisible for most of that journey. See SEO.

How quickly should a school expect to see results?

Five months produced the numbers on this page, which is fast but not unusual for an established institution with authority it has never used. A brand-new domain takes longer. Anyone promising you a fortnight is selling something.

How do we know what is working?

Custom dashboards and monthly reporting, which was the third problem La Petite Ecole came to us with. Reporting is not admin; it is what lets you change a strategy in month two rather than month nine.

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