Marketing: Full-time, Ho Chi Minh City
Head of Marketing.
Lead and scale our marketing function, internally and across client accounts. You'll define strategy, build systems, and lead execution across AI-driven marketing, performance channels and brand growth. Your brief: turn marketing into a predictable growth engine.
About Saigon Digital
Who you'd be joining.
We're not building for status, we're building to create impact. Saigon Digital is a full-service digital agency focused on driving growth through intelligent use of data, technology and creative thinking. We partner with ambitious brands to solve real business problems, combining web development, UI/UX design, SEO and AI-driven digital strategies into solutions that actually move the needle.
We're a small, high-performance team with a strong growth mindset, hands-on, adaptable, and comfortable in fast-moving environments. Early adopters, problem-solvers, and people who actively explore how AI can be applied in real-world scenarios will feel at home here.
Key responsibilities
What you'll own.
Leadership & strategy
Define and own the overall marketing strategy aligned with business growth targets. Build and scale marketing systems, processes and team structure. Identify new growth channels, opportunities and positioning strategies.
AI-first marketing
Lead adoption of AI tools across content, campaigns, reporting and workflows. Implement scalable AI-driven systems to increase output and efficiency. Stay ahead of trends in AI, automation and digital marketing.
Growth & performance
Own lead generation, pipeline contribution and revenue impact. Oversee paid media, SEO, AI visibility and content strategies. Define KPIs and ensure performance tracking across all channels.
Team & execution
Lead and mentor marketing team members. Ensure high-quality execution across campaigns and deliverables, and step in to guide or execute high-priority initiatives when needed.
Client & agency impact
Oversee marketing strategy across key client accounts. Ensure consistent delivery of measurable results, working closely with the SEO, design and development teams.
What we're looking for
The short, honest list.
- 6+ years in marketing
- Ideally in an agency or growth environment, with a proven track record of driving measurable growth.
- Leadership & strategy
- Strong leadership and strategic thinking ability, you can set direction and bring a team with you.
- Performance depth
- Deep understanding of performance marketing and analytics, numbers are how you argue.
- AI in the workflow
- Experience implementing AI in marketing workflows, not experimenting on the side, actually shipping with it.
- High ownership mindset
- Proactive and results-driven. You treat the growth engine like it's yours, because it will be.
Why join
What's in it for you.
- Lead the function
- Lead marketing at a fast-growing international agency, the strategy is yours to define.
- Direct impact
- Your work shows up in business growth and strategy, not buried three layers down.
- Cutting-edge stack
- Work with the sharpest AI and digital marketing systems in the business, daily, not someday.
- Build the team
- Build and scale a high-performance team, hired the SD way: mindset first, craft always.
How to apply. Three steps, no hoops.
Email us your details
Send your CV and background to hello@saigon.digital with the subject "Application: Head of Marketing".
Say hello on video
Include a short Loom introductory video. We value personality and culture fit just as much as skills, so don't be shy.
We'll take it from there
If it looks like a match, we'll set up a conversation with the leadership team. Straight answers, quick decisions.
Ready to grow with Saigon Digital?
Send your CV and a short intro to hello@saigon.digital, subject "Application: Head of Marketing". We read every one.
Prefer email? hello@saigon.digital