From our blog

Imagine you’re at a bustling marketplace, shouting to be heard over the crowd. That’s what it’s like promoting your business online today. The competition is fierce, and standing out requires more than just showing up—it takes strategy, precision, and the right tools. Enter paid marketing—your ticket to cutting through the noise and connecting with the […]

What is Organic Marketing? In a world where paid ads dominate screens, organic marketing is like planting seeds and patiently nurturing them to grow. It’s all about naturally attracting people to your brand—without relying on paid ads. So, instead of waving a big, flashy “Buy Now” sign, you’re offering real value to engage, educate, and […]

When building a successful product, a well-thought-out UX strategy is essential. Yet, many companies treat user experience as an afterthought, focusing heavily on their goals without fully considering the end-user. But here’s the thing: design goals and business objectives aren’t separate entities—they must work harmoniously. So, how can we ensure that design enhances user satisfaction […]

Donald Trump’s re-election as U.S. president will likely bring significant changes to the global economic landscape, directly affecting Vietnam’s digital businesses. Trump’s anticipated policies could present a complex mix of challenges and opportunities for a sector that has thrived on globalisation, digital connectivity, and strong international partnerships. As Saigon Digital is a digital business that […]

Natural Language Processing (NLP) has transformed the landscape of SEO writing. Gone are the days when simple keyword stuffing could land your content on the first page of search results. Today, AI-powered search engines like Google use advanced NLP techniques to evaluate content based on quality, context, and relevance. This technological shift means content writers […]

Ethical considerations are becoming crucial as artificial intelligence (AI) transforms digital agencies. From streamlining content creation to personalising customer experiences, AI offers powerful tools for digital marketing, but with great power comes great responsibility. Digital agencies must navigate a range of AI ethics issues to ensure that these tools are used responsibly and ethically. This […]