Latest insights and thinking

From our blog

Blog

Resources

Website Usability

Website Usability: Enhancing User Experience and Accessibility

Website usability is vital for attracting and retaining visitors by providing a seamless user experience. A well-designed website with clear navigation and responsive features allows users to find information quickly and easily, boosting engagement and satisfaction. In this article, we’ll explore the key principles of website usability, why it’s essential for your digital success, and […]

UX Design Principles

UX Design Principles: Key Concepts to Create Intuitive and Functional Designs

When designing a website, app, or digital product that people enjoy using, UX design principles are essential. Have you ever visited a website and found it so easy to navigate that everything felt right? That’s the magic of compelling user experience (UX) design. It’s not just about looking good—it’s about making sure everything feels intuitive […]

ux research

UX Research: Methods and Techniques for Effective User Experience Insights

If you’ve ever wondered what makes a website intuitive or an app seamless, the answer often lies in UX research. But what is UX research exactly? In simple terms, it’s the process of studying and understanding users’ behaviours, needs, and motivations to design better experiences. Imagine it as the map that guides designers to create […]

UX Design Process

UX Design Process: Step-by-Step Guide to Creating Seamless User Experiences

Ever wonder why some apps and websites feel effortless while others leave you frustrated and searching for alternatives? The secret lies in the UX design process—a structured approach to crafting intuitive, enjoyable, and seamless user experiences. This process ensures that every element is purposefully designed with the user in mind, making interactions with digital products […]

B2B vs B2C Website Design

B2B vs B2C Website Design: Key Differences and Best Practices

In web design, there is no one-size-fits-all solution. The requirements for businesses targeting other businesses (B2B) vary greatly from those focused on consumers (B2C). Understanding the nuances of B2B vs. B2C website design is essential for shaping an effective digital strategy. Let’s delve into the distinct design elements needed for each approach. Let’s explore the […]

Core Web Vitals

Understanding and Optimising Core Web Vitals with Saigon Digital

As web users become more demanding and search engines more sophisticated, the importance of website performance continues to rise. At the heart of this evolution is Core Web Vitals, a set of performance metrics introduced by Google to measure user experience. These vitals directly influence search engine rankings, making them a crucial focus for businesses […]

I’m interested in...

Give us some info about your project and we’ll be in touch