By Jonas Hoener,

June 28, 2024

Top 8 Important On-Page SEO Factors for Higher Rankings

When you search for something online, Google considers a variety of factors to decide which websites appear at the top of the results page. These factors, known as on-page SEO, influence how search engines understand and present your website. By optimising your on-page SEO, you can increase your website’s visibility, attract more organic traffic, and ultimately, climb the search engine rankings. Let’s explore the most important on-page SEO factors that can help you achieve just that.

Content is King: The Cornerstone of On-Page SEO

Content is the undisputed king in the realm of on-page SEO. High-quality content that resonates with your target audience forms the bedrock of a successful SEO strategy. Here’s what separates exceptional content from the mundane:

  • User-friendliness: Prioritise clear and concise language. Imagine explaining a complex topic to a friend—that’s the tone to strive for. Break down intricate concepts into digestible chunks using bullet points and subheadings for enhanced readability.
  • Expertise and Value: Establish yourself as a thought leader in your niche. Conduct thorough research, cite credible sources, and offer insightful analysis. Back up your claims with data and statistics to solidify your authority.
  • Depth and Comprehensiveness: Don’t provide a mere overview. Dive deep into the topic, addressing user queries comprehensively. Anticipate potential questions your audience might have and provide well-rounded answers.
  • Content Freshness: Search engines favour websites that consistently deliver fresh content. Regularly update your existing content with new information and address emerging trends to maintain user engagement and search engine relevance.

Remember: Content should be informative, engaging, and solution-oriented.

Keyword Targeting: The Language Search Engines Understand

  • Keyword Research: Conduct thorough keyword research to identify search terms with high search volume and low competition. Tools like Google Keyword Planner and SEMrush can be invaluable assets in this process.
  • Understanding Search Intent: Don’t just focus on keywords; delve deeper into user search intent. What information are users seeking when they type in a particular keyword? Tailor your content to directly answer user queries and solve their problems.
  • Strategic Keyword Integration: Weave relevant keywords naturally throughout your content, including titles, headings, meta descriptions, and the body text itself. However, avoid keyword stuffing – prioritise a natural reading experience.

Remember: Effective keyword targeting is about relevance, not just volume.

Title Tags & Meta Descriptions: The Enticing Shop Fronts

Title tags and meta descriptions are the captivating shop fronts of your web pages, luring users in with a glimpse of what treasures lie within. Here’s how to craft compelling on-page SEO-optimised titles and descriptions:

  • Clear, Concise, and Keyword-Rich: Keep your title tags under 60 characters and meta descriptions under 160 characters. Include relevant keywords but prioritise clarity.
  • Enticing Clicks: Craft meta descriptions that entice users to click. Think of them as mini-ad copy, sparking users’ curiosity and highlighting the value your content offers.

Remember: Title tags and meta descriptions are crucial for grabbing user attention and improving click-through rates.

Headings & Subheadings: Structuring for Clarity

Headings and subheadings act as a roadmap for your content, guiding users through your narrative and enhancing readability. Here’s how to leverage your on-page SEO with headings effectively:

  • Hierarchy and Clarity: Maintain a clear hierarchy of headings (H1, H2, H3, etc.). Use H1 for the main title and subsequent headings for subtopics.
  • Keyword Integration: Strategically integrate relevant keywords into headings for improved search engine visibility.
  • Breaking Down Complexity: Utilise subheadings to break down complex topics into easily digestible sections, making your content more scannable and user-friendly.

Remember: Clear and informative headings not only enhance user experience but also signal relevance to search engines.

Internal Linking: Weaving the Web of Your Website

Internal linking involves strategically connecting relevant pages within your website. It fosters a user-friendly experience by allowing users to navigate seamlessly through related content. Additionally, internal linking distributes “link juice,” an on-page SEO ranking factor considered by search engines. Here’s how to leverage internal linking effectively:

  • Contextual Relevance: Link only to pages that are topically relevant to the current page. This ensures a smooth user experience and avoids confusing users with irrelevant detours.
  • Anchor Text Optimisation: Use descriptive anchor text for your internal links. Instead of generic terms like “click here”, employ keywords that accurately reflect the content of the linked page. Strategic keyword integration creates a win-win for users and search engines.
  • Strategic Link Placement: Don’t just dump links at the bottom of your content. Place them strategically throughout the text, within the natural flow of your writing, to guide users towards relevant information.

Remember: Effective internal linking fosters a user-friendly experience, improves website navigation, and distributes link authority.

Images & Multimedia: Enhancing Engagement with Visual Appeal

Images and multimedia elements can significantly enhance user engagement and break up text-heavy content. However, optimising them for on-page SEO is crucial. Here’s how to incorporate visuals strategically:

  • Image Optimisation:  Reduce image file sizes to ensure fast loading speeds. Lagging load times can severely hinder user enjoyment and search engine rankings. Thankfully, tools like TinyPNG can streamline image size, minimising the impact.
  • Descriptive Alt Text: Include descriptive alt text for your images. This not only improves accessibility for visually impaired users but also helps search engines understand the content of your images.
  • Relevance: Ensure images and multimedia elements are directly relevant to your content. Avoid using stock photos that don’t add value or relate to the topic at hand.

Remember: Visually appealing and SEO-friendly images can elevate your content, improve user engagement, and enhance search engine visibility.

URL Structure: Enhancing User Experience and SEO

URL Structure refers to the format of your website’s web addresses. While not a direct on-page SEO ranking factor, a clear and concise URL structure can enhance user experience and indirectly contribute to SEO benefits:

  • Clarity and Conciseness: Strive for URLs that are easy to understand and reflect the content of the page. Avoid overly long or complex URLs.
  • Keyword Integration: Strategically include relevant keywords within your URLs, but prioritise readability over keyword stuffing.
  • User-friendliness: Opt for a URL structure that is hierarchical and logical, making it easy for users to navigate your website.

Remember: A well-structured URL can improve user experience and provide search engines with contextual clues about your content.

Technical SEO Considerations: The Underpinnings of a Seamless Experience

While content reigns supreme, a robust technical foundation is equally important for on-page SEO. Here are some key technical considerations:

  • Website Speed: Prioritise fast loading speeds. Modern web users have little patience for sluggish loading times, which can trigger high bounce rates. Fortunately, resources like Google PageSpeed Insights exist to pinpoint areas for improvement.
  • Mobile-Friendliness: In today’s mobile-first world, ensuring your website is responsive and delivers an optimal viewing experience across all devices is crucial.
  • Structured Data Markup: Consider implementing structured data markup, which provides search engines with additional information about your content, potentially leading to richer search results.

Remember: Technical SEO ensures a smooth user experience and lays the groundwork for search engine crawlers to effectively index your website.


On-page SEO factors are the building blocks of a search engine-friendly website. By diligently optimising these elements, you’ve equipped your website to compete for top rankings and attract your target audience. Remember, the path to SEO mastery is a long-distance race, not a quick dash. Consistent creation of high-quality content, strategic keyword integration, and a focus on user experience will pay dividends in the long run.

If you’re looking for expert guidance in navigating the ever-evolving world of SEO, Saigon Digital SEO can be your partner in achieving online visibility.  Our team of specialists possesses the knowledge and experience to craft a comprehensive on-page SEO strategy tailored to your specific needs and industry. Let Saigon Digital SEO help you unlock the full potential of your website and watch your organic traffic soar. Contact us today!


About the Author

Jonas Hoener

Hi, I'm Jonas, a Project Manager from Saigon Digital. I cover many topics from Webdesign over Business Practices all the way to Sales and Marketing Practices. All written work is based on my own opinions and knowledge I gathered from experience working in this field.

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