By Jonas Hoener,

June 21, 2024

Why Content Is King in SEO? Myth or Fact?

For years, everyone’s been saying “Content is King” in SEO. But is it really that simple? The internet keeps changing, and SEO needs a more well-rounded approach. High-quality content is still important, but it’s like a strong knight in a much bigger SEO battle.

This guide will show you why content alone isn’t enough and how to build a winning SEO strategy. We’ll also give you tips for creating content that search engines love and get results.

Why Content Alone Isn’t the Answer

Many marketers just believe in the SEO myth and keep pumping out content, hoping for the best. But that doesn’t always work. Here’s why relying only on content creation can hurt your SEO:

  • Missing Important Pieces: Great content is the foundation, but it’s just one piece of the SEO puzzle. You also need to optimise your website itself (on-page SEO) and build backlinks from high-authority websites (off-page SEO). On-page SEO involves optimising elements like title tags, meta descriptions, header tags, and internal linking to help search engines understand your website’s structure and content. Off-page SEO focuses on building backlinks, which are essentially links from other websites pointing to yours. These backlinks act like votes of confidence, increasing your website’s domain authority and ultimately, its ranking in search results.
  • Content Doesn’t Guarantee Sales: Just because you have a lot of content doesn’t mean people will buy from you. Your website needs to be easy to use and your content needs to address your audience’s needs.
  • Focus on Rankings, Not People: The sole pursuit of high rankings in search results can lead to content that prioritises search engine algorithms over user intent. Keyword stuffing, a practice of cramming keywords unnaturally into content, might temporarily boost rankings, but it creates a frustrating experience for readers. Remember, you’re writing for humans, not robots. Focus on creating informative, valuable content that solves your audience’s problems and keeps them engaged.

Crafting Valuable Content: The King’s Right Hand

Content may not be the sole ruler, but it remains a powerful force in the SEO kingdom. Here’s how to craft content that resonates with your audience and search engines:

  • Know Your Audience: Every successful ruler understands their subjects. Conduct thorough audience research to identify their needs, pain points, and preferred content formats (e.g., blog posts, infographics, videos). This knowledge becomes the foundation for your content strategy.
  • Become a Problem Solver: Great content doesn’t just entertain; it solves problems. Focus on creating problem-solving content that addresses your audience’s specific challenges.
  • Embrace Thought Leadership: Don’t just regurgitate information. Conduct in-depth research and inject your unique perspective. Thought leadership content establishes you as an authority in your field, attracting a loyal audience and boosting brand credibility.
  • Data is Crucial: Facts and figures add weight to your content.  Leverage data-driven content to support your claims and showcase your expertise. However, avoid overwhelming your audience with excessive data overload.
  • High-Quality Reigns Supreme: Strive for high-quality content in everything you produce. This means in-depth research, clear and concise writing, and engaging visuals. Google rewards websites with exceptional content, propelling them to the top of search engine results pages (SERPs).

Promoting Your Content: Spreading the Royal Word

Content creation is just the first step. To maximise its impact, you need a robust content promotion strategy:

  • Don’t Wait for Organic Discovery:  The days of content going viral organically are fading fast. Develop a targeted content promotion plan that leverages social media marketing, email marketing, and influencer marketing to reach your target audience directly.
  • The 80/20 Rule: Content creation is crucial, but effective promotion is the real game-changer. Consider the 80/20 rule – dedicate 80% of your efforts to promotion and 20% to content creation for maximum impact.

By actively promoting your content, you ensure it reaches the right people at the right time, extending your reach and influence.

Optimising Existing Content: Sharpening the Royal Sword

Content is a living document, not a static monument.  Here’s how to keep your existing content sharp and relevant:

  • Content Audits for Continuous Improvement: Conduct regular content audits to identify underperforming content and areas for improvement. Prioritise pages already ranking for valuable keywords and optimise them further.
  • Staying Fresh is Key: The digital landscape is constantly evolving. Regularly update your existing content (every 6 months is a good rule of thumb) to ensure it remains fresh, relevant, and adheres to current SEO best practices.

By continuously optimising your existing content, you ensure it retains its value, continues to attract visitors, and improves your search engine ranking.

Optimising Your Website: Building a Strong Foundation

While content remains a powerful weapon, a well-structured website is the fortified castle upon which your SEO strategy rests. Here’s how to optimise your website for both user experience and search engine visibility:

  • User-Friendly Navigation: Imagine a castle with confusing corridors – that’s what a website with poor navigation feels like.  A user-friendly website structure with a clear hierarchy (ideally 2–7 main categories with balanced subcategories) allows users and search engines to navigate your site with ease. This not only improves the user experience but also helps search engines understand the context and relationships between your website’s content.
  • Technical SEO: Technical SEO encompasses the technical aspects of your website that can impact search engine ranking. This includes elements like website speed, mobile-friendliness, and structured data markup.  Fast loading times, a mobile-responsive design that looks good on all devices, and implementing structured data markup (providing search engines with additional information about your content) can all contribute to better SEO performance.
  • Internal Connections: Internal linking is how you connect one page to other relevant pages within your website.  Think of it as building bridges between different sections of your castle.  This helps search engines understand the structure and hierarchy of your content, improves the user experience by allowing visitors to explore related topics, and distributes link juice (ranking power) throughout your website.


We’ve dismantled the myth of “content is king in SEO” in isolation, revealing the true nature of SEO as a collaborative kingdom.  While high-quality content remains a powerful force, it thrives alongside a council of essential elements.

This council includes on-page optimisation, off-page optimisation, a user-friendly website structure, and a strategic content promotion plan.  Here at Saigon Digital, our SEO specialists are seasoned strategists, architects, and content champions. We’ll help you craft a holistic SEO strategy that positions your website for long-term success.

Don’t settle for a lone knight battling SEO challenges.  Enlist the expertise of Saigon Digital’s SEO council and watch your website ascend the ranks of search engine results pages, attracting a loyal audience and achieving your digital goals.

Contact Saigon Digital today and unlock the true power of SEO for your brand.


About the Author

Jonas Hoener

Hi, I'm Jonas, a Project Manager from Saigon Digital. I cover many topics from Webdesign over Business Practices all the way to Sales and Marketing Practices. All written work is based on my own opinions and knowledge I gathered from experience working in this field.

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