From our blog

Marketing without metrics is like driving without a map—you might get somewhere, but you won’t know if it’s where you intended to go. Marketing metrics provide the vital data needed to measure the success of your efforts, showing what’s working, what’s not, and where to steer your strategy next. But with so many metrics out […]

Have you ever felt like your marketing efforts were all over the place? You may be trying to juggle social media campaigns, email newsletters, and content creation, but there needs to be a clear direction tying it all together. That’s where a marketing roadmap comes into play—it’s like the GPS for your marketing strategy, helping […]

Imagine you’re at a bustling marketplace, shouting to be heard over the crowd. That’s what it’s like promoting your business online today. The competition is fierce, and standing out requires more than just showing up—it takes strategy, precision, and the right tools. Enter paid marketing—your ticket to cutting through the noise and connecting with the […]

What is Organic Marketing? In a world where paid ads dominate screens, organic marketing is like planting seeds and patiently nurturing them to grow. It’s all about naturally attracting people to your brand—without relying on paid ads. So, instead of waving a big, flashy “Buy Now” sign, you’re offering real value to engage, educate, and […]

When building a successful product, a well-thought-out UX strategy is essential. Yet, many companies treat user experience as an afterthought, focusing heavily on their goals without fully considering the end-user. But here’s the thing: design goals and business objectives aren’t separate entities—they must work harmoniously. So, how can we ensure that design enhances user satisfaction […]

Donald Trump’s re-election as U.S. president will likely bring significant changes to the global economic landscape, directly affecting Vietnam’s digital businesses. Trump’s anticipated policies could present a complex mix of challenges and opportunities for a sector that has thrived on globalisation, digital connectivity, and strong international partnerships. As Saigon Digital is a digital business that […]