1. Target Long-Tail and Localised Search Terms
Generic keywords like “homes for sale” are far too competitive and vague. Instead, focus on long-tail keywords that mirror how real buyers search: “3-bedroom family homes in District 2” or “pet-friendly apartments near Hanoi CBD.” These terms are less competitive and signal high search intent . Localised SEO also matters more than ever in 2025. Incorporate suburbs, neighbourhood names, landmarks, and school catchments into your metadata, H1s, and body content. This signals strong location relevance and improves your chances of ranking in local map packs and regional queries.2. Optimise Google Business Profile for Each Location
Your Google Business Profile (GBP) is often a buyer’s first point of contact, especially when searching for estate agents or developments nearby. Make sure each office or development you manage has a verified and optimised GBP. Include accurate NAP details (name, address, phone), upload quality photos of properties, respond to reviews, and regularly update business hours. In 2025, Google continues to favour active, consistent profiles in local rankings. It's an easy win that can significantly drive walk-ins, calls, and direction requests.
3. Develop Unique SEO-Friendly Property Listings
Duplicate listings are a major issue in real estate SEO. Many agencies pull from the same data feeds, resulting in identical content across dozens of sites. Google deprioritises this. Create original descriptions for your key properties, highlighting unique features, design elements, or location benefits. Include structured data (schema) for real estate, such as Property , Offer , and Place , to help Google understand and present your listings properly in rich results.4. Invest in High-Performance Mobile UX
In 2025, mobile-first indexing is no longer new, in fact it’s one of top 7 SEO trends this year. Your real estate website must load fast, be easy to navigate on mobile, and allow users to search, filter, and contact agents without frustration. Use responsive design, compress large images, and eliminate unnecessary scripts. Property search should be intuitive, and enquiry forms should be short and mobile-friendly. A seamless mobile experience improves dwell time, lowers bounce rates, and helps Google recognise your site as high-quality.5. Create Neighbourhood and Community Guides
Buyers don’t just want to know about a house, they want to know where they’ll live. Publishing local area guides for the suburbs, towns, and neighbourhoods you service is a powerful way to capture organic traffic from informational searches like “Best places to live in Da Nang” or “What’s it like to live in Fitzroy?” Include details on lifestyle, amenities, schools, public transport, and property trends. Not only do these pages boost your real estate SEO by targeting valuable long-tail queries, but they also build trust and engagement with prospective buyers.6. Use Schema Markup to Enhance Listings and Pages
Structured data helps Google understand your content more precisely and display it with rich elements like price, availability, and ratings. For real estate, this means implementing schema markup on property pages, agent profiles, and review sections. Use types like RealEstateAgent , Residence , PostalAddress , and Offer where applicable. This can lead to better click-through rates, improved crawlability, and enhanced visibility in voice or AI-generated search results, an important development in 2025.7. Build Local Backlinks and Partnerships
In SEO, backlinks still matter but in real estate, local relevance is everything. Focus on securing mentions and links from regional news outlets, local blogs, city directories, and chamber of commerce websites. Collaborate with mortgage brokers, conveyancers, interior designers, or lifestyle publications on content partnerships. Not only do these relationships build valuable backlinks, they also position your brand as an integral part of the local property ecosystem.8. Leverage Video and Virtual Tour Content
With remote buyers and digital-first decision-making on the rise, video has become a key differentiator in real estate SEO. Create property walkthroughs, drone footage, or agent-led tours and embed them on listing pages and YouTube (optimised with relevant keywords, titles, and descriptions). Google prioritises mixed media in search results, especially when paired with structured metadata. Video content also improves time on site and engagement, two behavioural signals that influence rankings.9. Target Featured Snippets and ‘People Also Ask’
Many prospective buyers search in the form of questions: “How much deposit do I need to buy a flat in Vietnam?” or “Is it a good time to invest in property in 2025?” Creating content that directly answers these questions, clearly, concisely, and in bullet or paragraph format, can help you win featured snippets and show up in the People Also Ask boxes. These SERP features drive high visibility and brand credibility, even without top organic rankings.
