One partner, two platforms, a corporate site and a careers engine, rebuilt to grow
Ventia, one of Australia and New Zealand’s largest essential services providers, partnered with Saigon Digital to enhance their digital ecosystem, improve SEO performance and create an intuitive, user-centric online experience across both their corporate site and their careers platform.
03 THE WORK
Ventia, as a market leader in essential services, faced a multifaceted digital challenge requiring simultaneous action across two core platforms.
Firstly, their main corporate website was underperforming in search, growth on high-intent, sector-specific queries needed a stronger technical and UX foundation worthy of their premium brand status.
Secondly, and crucial for their growth, the existing Careers platform was outdated and inefficient, needing complete modernisation to effectively attract and manage thousands of candidates annually. Ventia sought a cohesive solution that could integrate an enterprise-grade recruitment tool like Phenom, deliver a seamless, AI-driven job search journey, and unify both the corporate and recruitment platforms under a single vision of digital excellence and technical stability.
Saigon Digital implemented a phased strategy, starting with a foundation of technical excellence before tackling the core recruitment platform redesign.
Phase 1: Enhancing the Main Corporate Website
We began with a comprehensive audit and remediation strategy for the main site, collaborating closely with Ventia’s internal marketing and IT teams. The approach was rooted in technical SEO best practices and user-focused design:
Phase 2: Rebuilding the Careers Website on Phenom
For the critical recruitment platform, our strategy focused on brand consistency and optimised user flow using the enterprise-grade Phenom platform:
To meet Ventia's objectives, Saigon Digital provided a tailored blend of expertise and technology:
The headline number is over 2,000 live jobs moved across into the new platform, with their structure, taxonomy and URLs intact rather than dumped as flat listings. For a business hiring continuously across essential services, a job that loses its URL loses its applicants.
Both properties, the corporate site and the careers platform, now share one brand, one content model and one measurement layer, so visibility improved across the pair rather than in one at the expense of the other.
Phenom is what makes the recruitment side data-led rather than a job board. Every role is a crawlable, structured page that can rank on its own; the CRM keeps a talent pool warm between campaigns instead of restarting from zero each time; and personalised recommendations put the next relevant role in front of a candidate who already showed intent. The funnel is instrumented end to end, so a recruitment drive can be aimed at the roles and regions the data says are struggling, and measured on applications rather than impressions.
I consider SD an extension of our team, where they're true partners who are proactive, reliable and our 'go-to's for all the tricky questions! We're so thankful for this partnership and can't wait to see what we'll achieve together in the future.
It should feel like it, even when the technology differs. Ventia’s careers platform runs on Phenom but was designed as a seamless extension of the corporate brand, because the employer value proposition is the same argument as the corporate one.
It affects how many good candidates finish an application. An outdated, inefficient careers platform loses people mid-journey, which is why the redesign focused on simplifying the job search and application flow before anything else.
Site structure, internal linking, schema markup and page experience, aimed squarely at high-intent, sector-specific queries. For Ventia that was phase one, before the careers rebuild. See SEO.
That is how this one ran. The audit and remediation strategy was delivered collaboratively with Ventia’s in-house teams rather than handed over as a report. See development support.
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