Overview
The objective was to future-proof VENTIA’s digital presence, ensuring their platforms deliver exceptional performance, accessibility, and search visibility while reflecting their premium brand and commitment to innovation.
Technologies used:
The Challenge
VENTIA, as a market leader in essential services, faced a multifaceted digital challenge requiring simultaneous action across two core platforms.
Firstly, their main corporate website needed a fundamental technical overhaul to meet modern SEO standards, particularly compliance with Google Core Web Vitals, and required significant UX optimisation to ensure the user experience was worthy of their premium brand status.
Secondly, and crucial for their growth, the existing Careers platform was outdated and inefficient, needing a complete modernization to effectively attract and manage thousands of candidates annually. VENTIA sought a cohesive solution that could integrate an enterprise-grade recruitment tool like Phenom, deliver a seamless, AI-driven job search journey, and unify both the corporate and recruitment platforms under a single vision of digital excellence and technical stability.
The Approach
Saigon Digital implemented a phased strategy, starting with a foundation of technical excellence before tackling the core recruitment platform redesign.
Phase 1: Enhancing the Main Corporate Website
We began with a comprehensive audit and remediation strategy for the main site, collaborating closely with VENTIA’s internal marketing and IT teams. The approach was rooted in technical SEO best practices and user-focused design:- Audit & Remediation: Conduct a full technical SEO audit, focusing on improving site structure, internal linking, schema markup, and ensuring compliance with Google Core Web Vitals.
- Performance & Load Times: Consultancy focused on optimizing server-side performance and front-end assets to deliver faster load speeds and a smoother user experience.
- UX Focus: Enhance site navigation and information hierarchy to ensure clarity, accessibility, and alignment with VENTIA's leadership position.
Phase 2: Rebuilding the Careers Website on Phenom
For the critical recruitment platform, our strategy focused on brand consistency and optimised user flow using the enterprise-grade Phenom platform:- Collaborative Redesign: A complete UI/UX redesign focused on simplifying the job search and application flow, making it intuitive for candidates.
- Phenom Integration: Full implementation of the Phenom platform, leveraging its AI-driven candidate matching tools to personalize the user journey.
- Seamless Extension: Ensure the Careers site’s design is a seamless extension of the main corporate brand, strengthening the employer value proposition.
The Solutions
- Technical SEO Expertise: Implementation of a detailed remediation plan, including on-page structure and continuous content performance tracking, resulting in improved crawlability and organic visibility.
- UI/UX Redesign: Use of Adobe XD for prototyping a sleek, accessible, and user-friendly experience across both corporate and career platforms.
- Enterprise Platform Integration: Successful integration of the Phenom Platform to provide a scalable architecture for dynamic job postings and AI-enhanced candidate engagement.
- Continuous Consultancy: Established an ongoing partnership for technical support, analytics tracking (using Google Analytics and Tag Manager), and further UX optimization.
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Outcomes
1. Performance and SEO Benefits
- Improved Organic Visibility: The main corporate site achieved higher organic visibility and search engine authority, particularly across high-intent, sector-specific pages.
- Technical Excellence: Continuous consultancy resulted in improved Lighthouse scores and compliance with essential Core Web Vitals, establishing a strong digital foundation.
- Smoother Performance: Enhanced load speeds and stability ensure a consistent, professional experience for all users across various devices.
2. Modernized Recruitment Experience
- Candidate Empowerment: The new Phenom-based Careers site offers a user-friendly, personalised experience, enabling candidates to find and apply for opportunities faster.
- Brand Alignment: The Careers site now perfectly aligns with VENTIA’s brand identity, strengthening its image as a modern and innovative employer.
- Scalable Architecture: VENTIA is now equipped with a robust, enterprise-grade platform, ready to support its continued growth and future talent acquisition goals.
The Results
VENTIA’s digital transformation journey with Saigon Digital represents a powerful combination of technology, design, and strategic consultancy. Through performance-driven SEO and the new Phenom-based Careers platform, VENTIA now stands at the forefront of digital excellence in the essential services sector.
The updated digital ecosystem provides a seamless, engaging, and efficient experience for users, candidates, and clients alike, cementing VENTIA’s position as a digital leader and preferred employer.
