Overcoming Website Bottlenecks: A Need for a Modern, Scalable CMS
Unmind’s existing website on Webflow presented several bottlenecks for their content and marketing teams, which limited their flexibility and efficiency. Issues ranged from slow backend loading and an inadequate page editor to non-functioning plugins, especially affecting international growth due to unreliable translation capabilities.
Unmind required a modern, flexible CMS with a more product-focused, scalable structure to allow for ease of content creation and fast loading times while maintaining a brand-aligned, premium feel.
Technologies used:
Optimise User-Experience with Google Lighthouse
Google Lighthouse is an open-source tool for website performance, auditing pages for performance, accessibility, SEO, Progressive Web App and Best Practices.
Using Google Lighthouse as a benchmark, we make sure that Ski’s website is performing flawlessly with excellent scores.
If you want to get started manage with JAMstack, check out our Website Development!
The Challenge
Unmind, a leader in digital mental health solutions, sought a complete overhaul of their website to better reflect their brand's premium, product-led identity.
Their previous Webflow setup posed challenges, including slow backend loading, limited content management flexibility, and an unreliable translation plugin that restricted their global reach. Unmind’s content team struggled with bottlenecks that prevented them from effectively managing updates and new content, hindering the platform's growth and user experience. They required a modern, scalable solution that would empower their non-technical teams to create and manage content seamlessly.
The Solutions
- Slice Machine Technology: Prismics innovative feature has enabled Unmind's content team to quickly build and manage custom pages without technical assistance, drastically improving productivity.
- Technical SEO and Redirects: Comprehensive SEO improvements and redirect implementations enhanced Unmind's search visibility and preserved SEO value through the migration.
- Content Migration and Translation Support: We handled all content migration and implemented a reliable translation solution, enabling Unmind to expand their global reach effortlessly.
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Outcomes
Unmind's revamped website delivers a product-led, user-friendly experience with a scalable CMS that empowers their content team and strengthens brand engagement. Enhanced performance and SEO practices have improved load speed, search visibility, and global accessibility.
1. Empowering Unmind’s Brand
Unmind’s website now embodies their product-led approach, delivering a clean, user-friendly experience that reflects their status as a leader in the mental health space. With a flexible, scalable CMS, Unmind's content team is empowered to create content and updates without roadblocks. The enhanced design and improved functionality strengthen Unmind's brand, fostering better customer engagement and brand loyalty.
2. Performance and SEO Gains
The combination of Next.js, Prismic CMS, and optimised SEO practices has significantly boosted the website’s load speed and search engine visibility. Server-side rendering and static site generation have improved user experience across all devices and languages, helping Unmind to reach a broader audience effectively.
The Results
Our work with Unmind highlights the effectiveness of JAMstack development in building a fast, flexible, and scalable digital presence. The redesigned website supports Unmind’s mission to provide accessible mental health resources, positioning them for ongoing growth and increased engagement.
Through this collaboration, Unmind now has a modern, content-driven platform that meets their operational needs, enhances their user experience, and strengthens their competitive positioning in the mental health sector.er engagement and streamlining the booking process.
