About Saigon Boat
Saigon Boat Company, a leading tour travel business in Vietnam faced challenges with high ad spend, minimal returns and no visibility on their ad spend. They approached Saigon Digital to turn around their paid ad performance and achieve a 300% Return on Ad Spend (ROAS). Leveraging customised strategies and precise optimisations, Saigon Digital not only met their target but exceeded it by achieving a 350% ROAS.
Optimise User-Experience with Google Lighthouse
Google Lighthouse is an open-source tool for website performance, auditing pages for performance, accessibility, SEO, Progressive Web App and Best Practices.
Using Google Lighthouse as a benchmark, we make sure that Ski’s website is performing flawlessly with excellent scores.
If you want to get started manage with JAMstack, check out our Website Development!
The Challenge
- High Cost Per Conversion: Pre-optimisation, the cost per conversion was unsustainably high.
- Low Conversion Rates: The client struggled to generate purchases, with 0 monthly purchases in the 3 months prior to working with Saigon Digital.
- Lack of Insights: Saigon Boat Company lacked clarity on how Google Ads impacted sales and struggled to track ad performance effectively.
The Solutions
Challenge 1: High Cost Per Conversion
Saigon Digital started over from scratch doing keyword research to compare cost per click on keywords currently used and the actual cost from the ads. Further we analysed ad spend patterns and reallocated the budget toward high-performing keywords and audiences.
We implemented new keywords and A/B testing for ad creatives and optimised targeting parameters to reduce wasteful spend.
Challenge 2: Low Conversion Rates
We set up proper conversion tracking and improved ad creatives to appeal to high-intent buyers. Targeted campaigns focusing on purchase-ready audiences significantly boosted monthly conversions.
Challenge 3: Lack of Insights
Our team implemented detailed tracking and reporting systems to map ad spend directly to purchases and revenue. This provided the client with clear insights into ad performance and ROI.
Join Saigon Digital Newsletter
Get the exclusive Jamstack web dev case studies (and more) in your mailbox!
Outcomes
1. Dramatic Increase in Purchases
- 3 Before Saigon Digital: 1 purchase/month
- After 4 Months: 43 purchases/month
- This has now become the limit of the ad sales due to fully selling out their boats across all other channels, including Google Ads.
2. Major Cost Reduction
3. Higher Average Order Value (AOV)
4. Improved Conversion Funnel Metrics
5. Exceeded ROAS Target
Ready to see similar results for your business?
By aligning data-driven strategies with the client’s business goals, Saigon Digital helped Saigon Boat Company achieve and exceed the results they wanted.
From reducing costs to improving conversions and providing actionable insights, we transformed their Google Ads performance into a key driver of revenue.
