Google Ads rebuilt from scratch: 350% ROAS in four months, with cost per conversion down 94%.
Saigon Digital collaborated with Saigon Boat Company to completely transform their Google Ads strategy, delivering a 350% ROAS within just four months. With data-driven decision-making and expert PPC management, we helped Saigon Boat lower costs, improve conversions, and gain clarity on how ads drove revenue.
03 THE WORK
Paid traffic only pays off if the site holds up. We benchmark every build with Google Lighthouse, auditing performance, accessibility, SEO and best practices, so ad clicks land on pages that load fast and convert.
Challenge 1: High Cost Per Conversion
Saigon Digital started over from scratch doing keyword research to compare cost per click on keywords currently used and the actual cost from the ads. We then analysed ad spend patterns and reallocated the budget toward high-performing keywords and audiences.
We implemented new keywords and A/B testing for ad creatives and optimised targeting parameters to reduce wasteful spend.
Challenge 2: Low Conversion Rates
We set up proper conversion tracking and improved ad creatives to appeal to high-intent buyers. Targeted campaigns focusing on purchase-ready audiences significantly boosted monthly conversions.
By setting up proper tracking, we also helped the Google Ads algorithm adjust to our targeting more effectively. That tracking became the foundation for accurate reporting and data attribution.
Challenge 3: Lack of Insights
Our team implemented detailed tracking and reporting systems to map ad spend directly to purchases and revenue. This provided the client with clear insights into ad performance and ROI.
Cost per conversion reduced by 94%.
Sometimes starting over is the cheaper option. Saigon Boat Company had gone three months with zero purchases, so we rebuilt from keyword research up rather than trimming a campaign that was structurally wrong.
Usually because budget is spread across keywords that look relevant and do not buy. Analysing spend patterns and moving the money to high-intent terms and audiences cut Saigon Boat’s cost per conversion by 94%.
It is the whole game. Without it you cannot attribute revenue, and neither can Google’s algorithm, so the bidding optimises towards the wrong thing. Fixing tracking was what let the targeting start compounding here. See data & dashboards.
Paid traffic only pays off if the page holds up. We benchmark builds with Lighthouse so ad clicks land on pages that load fast and convert, rather than paying for a visitor twice. See digital marketing.
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