Purple Horse entered Vietnam with two challenges, brand awareness and lead generation.
Purple Horse wanted to grow their user base, muse registrations, in Vietnam: a challenge we were excited to take on. They needed a clear rebranding strategy for a new and dynamic market, and Saigon Digital's mission was equally clear: enhance Purple Horse's brand awareness and boost lead generation through insightful, tailored strategies.
03 THE WORK
Purple Horse sought a complete revamp of their legacy website, aiming to modernise the design and create a fast, SEO-optimised platform that reflected their premium brand.
To meet these objectives, we embraced the JAMstack methodology, utilising Next.js for its fast, SEO-friendly capabilities. Prismic CMS was selected to provide a flexible, content-driven platform, empowering Purple Horse’s marketing team with a customisable and user-friendly management system. We further enriched the design with Tailwind CSS and GSAP animations, creating a visually engaging, responsive website that performs smoothly across all devices.
The newly designed website enhances the Purple Horse brand, delivering a fast, responsive, and user-friendly experience that positions them as the digital leader in their industry. By integrating a modern tech stack, the site is now future-proof, scalable, and delivers high performance across all devices.
Purple Horse's digital platform now aligns perfectly with their premium brand identity. The website delivers a sleek and engaging user experience, enhancing customer satisfaction and boosting brand loyalty. With a bilingual interface for both English and Vietnamese-speaking users, the site’s global reach has been expanded.
The combination of Next.js, Prismic, and our advanced SEO strategies has significantly improved the website’s visibility on search engines. The enhanced load speeds, server-side rendering, and static generation have optimised user experience and search engine rankings, contributing to a wider audience reach.
Not always, but you do need to be legible to the market. Purple Horse arrived with two problems at once, brand awareness and lead generation, and repositioning for a new and dynamic audience was what made the second one solvable.
One platform, two languages, in almost every case. It keeps the brand consistent, keeps the maintenance in one place, and lets both audiences benefit from the same technical foundation. See SEO.
By designing the journey backwards from the sign-up. That means conversion-aware layouts, fast pages that do not lose people on the way, and a CMS the marketing team can use to iterate on messaging without waiting for a release.
Not if it is budgeted for. Purple Horse’s site pairs GSAP animation with Next.js static generation and server-side rendering, so the experience feels premium and still loads quickly across devices.
Tell us what you're working on. You'll get an honest answer about whether we can help, and exactly how.
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