Purple Horse entered the market with two significant challenges:
Refining Visual Strategy: The brand’s signature purple, synonymous with creativity and innovation, required adaptation to appeal to Vietnam's Gen Z, a group that values vibrant and diverse visual experiences
The Challenge
Purple Horse sought a complete revamp of their legacy website, aiming to modernise the design and create a fast, SEO-optimised platform that reflected their premium brand.
The Solutions
To meet these objectives, we embraced the JAMstack methodology, utilising Next.js for its fast, SEO-friendly capabilities. Prismic CMS was selected to provide a flexible, content-driven platform, empowering Ski.com’s marketing team with a customisable and user-friendly management system. We further enriched the design with Tailwind CSS and GSAP animations, creating a visually engaging, responsive website that performs smoothly across all devices.
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Outcomes
The newly designed website enhances the brand, delivering a fast, responsive, and user-friendly experience that positions them as the digital leader in the industry. By integrating a modern tech stack, the site is now future-proof, scalable, and delivers high performance across all devices.
1. Elevating the Purple Horse Brand
It's digital platform now perfectly aligns with their premium brand identity. The website delivers a sleek and engaging user experience, enhancing customer satisfaction and boosting brand loyalty. With a bilingual interface for both English and Vietnamese-speaking users, the site’s global reach has been expanded.
2. Performance and SEO Benefits
The combination of Next.js, Prismic, and our advanced SEO strategies has significantly improved the website’s visibility on search engines. The enhanced load speeds, server-side rendering, and static generation have optimised user experience and search engine rankings, contributing to a wider audience reach.
3. Modern Tech Stack
The migration to a modern tech stack positions the site ahead of competitors, with a site that can easily scale, update, and deliver the best digital experiences.
3.Modern Tech Stack
The migration to a modern tech stack positions Ski.com ahead of competitors, with a site that can easily scale, update, and deliver the best digital experiences for ski vacation bookings.
The Results - The Collaborative Journey Continues
Our work with Purple Horse highlights the power of JAMstack development in merging traditional brand values with cutting-edge digital solutions.
The newly designed website reflects Purple Horse’s market-leading status and delivers an optimal digital experience, increasing user engagement and streamlining the booking process.
