As an international school in Ho Chi Minh City, La Petite Ecole sought to enhance its digital presence and increase enrollment inquiries from parents. They approached Saigon Digital to implement an SEO strategy that would balance global visibility with a strong localised approach for Vietnamese audiences.

• Low Local Search Visibility: Vietnamese parents were not finding the school in localised searches.
  
• Global Competition: Competing with larger institutions on an international scale required a strategic SEO approach.
  
• Lack of Insights: The school lacked data-driven reports and clarity on their digital performance.

Solution for Low Local Search Visibility

• Developed custom strategies to help increase rankings of old and new keywords increasing overall search presence.
  
• Created tailored Vietnamese content that resonated with local parents and ranked well for both highly competitive and low competition keywords.
  
• Optimised content for high-volume, low-competition keywords.

Solution for Global Competition

• Built a strategic mix of global and localised keywords to target broader audiences.
• Enhanced on-page and technical SEO for better ranking.

Solution for Lack of Insights

• Provided customised dashboards and monthly reporting with actionable insights for detailed performance tracking.
  
• Enabled data-driven decision making to adjust strategies dynamically.

Saigon Digital's data-driven and localised SEO strategies helped La Petite Ecole achieve transformational growth in search performance. This partnership demonstrates the power of combining global reach with a strong local focus to connect with diverse audiences.