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Investing in Digital Excellence – Redefining Kenno’s Online Experience

Real-time investor portalMarketing team publishing independentlyAsset ManagementSaigon Digital
2Platforms deliveredA modern corporate site and a secure investor portal, designed as one continuous experience.
0Static reports leftPortfolio insight now streams from real-time financial APIs instead of arriving as a PDF.
3Teams aligned on one deliveryKenno, the branding agency Sedgwick Richardson and Saigon Digital, working to a single vision.

Built with

  • React
  • HubSpot
  • Node.js
  • AWS
  • Figma

Nordic roots, a premium brand, and a real-time investor portal

Kenno, a leading asset management firm with deep Nordic roots, partnered with Saigon Digital and Sedgwick Richardson, a globally recognised branding and creative agency, to craft a modern, high-performing digital experience.

Kenno, the delivered platform

03 THE WORK

Chapter by chapter.

01

The Challenge

Kenno sought to transform its digital presence to reflect its premium brand, Nordic integrity, and commitment to client transparency. The firm faced a dual challenge: first, modernising its legacy corporate website to achieve high performance, SEO compliance, and a visually sophisticated design. Secondly, and crucially, Kenno needed to develop a highly secure Investor Portal capable of integrating with real-time financial APIs, moving beyond static reports to provide clients with dynamic, up-to-date portfolio insights.

This transformation was essential to cement Kenno’s position as a technology-driven leader in asset management.

Kenno, project detail
02

The Approach

Saigon Digital addressed these complex requirements through a phased, collaborative strategy, focusing on architectural choice and seamless design integration.

Website Revamp: A Modern, Scalable Experience

We adopted a headless approach to separate content management from the front-end presentation, ensuring maximum performance and flexibility:

  • HubSpot CMS + React: Utilising HubSpot CMS in Headless Mode integrated with React allowed Kenno’s marketing team the ease of content management while benefiting from React’s speed and modern performance capabilities.
  • Design & Storytelling: Worked in tandem with Sedgwick Richardson to bring the bespoke design to life, emphasising clarity, transparency and premium visual storytelling.
  • Technical Foundation: Prioritising an SEO-friendly foundation with clean code, optimised metadata and pages fast enough to rank from day one.

Investor Portal: Empowering Transparency Through Technology

For the client-facing portal, security and data reliability were paramount:

  • Custom Secure System: Developed a dedicated, secure login system for investors to access personalised dashboards.
  • Real-Time Integration: Integrated real-time financial APIs to stream up-to-date funding details and portfolio performance directly to the client dashboard.
  • UX Continuity: Designed the portal’s interface to be clean and intuitive, maintaining brand aesthetic alignment with the main corporate site for a seamless user journey.
Kenno, project detail
03

The Solutions

To deliver Kenno’s vision of digital excellence, we leveraged a powerful and secure technology stack:

Modern Architecture

The use of HubSpot CMS (headless mode) paired with React and Node.js delivered a high-speed, scalable and flexible platform.

Secure Client Access

Implemented robust security protocols and AWS cloud hosting to ensure data reliability and security for the private investor portal.

API Integration

Successfully integrated complex funding and financial data APIs to power the portal with real-time, accurate investment insights.

Collaborative Design

Our technical and UX expertise merged seamlessly with Sedgwick Richardson’s brand strategy, ensuring the final product was both technically sound and aesthetically refined.

Kenno, project detail
04

Outcomes

The partnership has successfully delivered a comprehensive digital ecosystem that reinforces Kenno’s reputation as a trustworthy and forward-thinking asset manager.

Kenno, project detail
05

Website and Brand Impact

  • Premium Experience: The new corporate website communicates trust, stability, and professionalism with a sleek, intuitive interface.
  • Internal Empowerment: Kenno’s internal team can now easily update content and manage campaigns independently thanks to the flexibility of the HubSpot CMS.
  • High Performance: The headless architecture provides a fast, scalable, and SEO-optimised foundation.
Kenno, project detail
Kenno website by Saigon Digital

Questions about this project

Can a marketing CMS run a serious financial website?

In headless mode, yes. Kenno’s marketing team keeps the HubSpot editor they know, while the front end is React, so the site is fast and modern without asking non-technical people to learn a developer’s tool.

How do you secure an investor portal?

With a dedicated login system, permissions scoped per investor and AWS hosting chosen for data reliability. Security here is architecture, decided before design, rather than a checklist run at the end.

What does real-time reporting actually change?

It changes the relationship. Kenno’s clients see up-to-date funding details and portfolio performance on their own dashboard instead of waiting for a periodic static report, which is a transparency argument as much as a technical one.

How do you work alongside our existing branding agency?

Comfortably. Sedgwick Richardson owned the brand and the design direction, we owned the architecture and the build, and the portal was designed to sit seamlessly inside their visual system. See web apps & software.

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