For Cyan Ventures, we implemented a suite of cutting-edge technologies designed to meet their specific needs for a modern, user-friendly website with efficient content management capabilities.

Our approach involved using Next.js for its excellent performance and SEO capabilities, ensuring the website would rank well and load quickly across all devices. We leveraged the flexibility of Sanity.io as our headless CMS to give the Cyan Ventures team complete control over their content in a user-friendly environment. This setup allowed them to manage and edit website content seamlessly, from detailed project pages to insightful articles. TailwindCSS and Radix UI were employed to create a consistent and responsive design, while GSAP added engaging animations highlighting key aspects of Cyan Ventures' commitment to sustainability.

Google Lighthouse is an open-source tool for website performance, auditing pages for performance, accessibility, SEO, Progressive Web App and Best Practices.

Using Google Lighthouse as a benchmark, we make sure that Ski’s website is performing flawlessly with excellent scores.

While the initial client brief was clear, and the design team was able to create a branding strategy that aligned well with Cyan Ventures' goals, the project faced challenges in the form of stakeholder changes during the launch. These changes required flexibility and quick thinking from the team to integrate new content without compromising the brand's newly established identity.

To adapt to their new branding, they needed a digital platform that was both informative and visually aligned with their ethos of promoting a green economy, reflecting their dedication to sustainability.

Logo and Branding Redesign

The redesign process began with a branding strategy that included a new logo and colour palette to emphasise Cyan Ventures' focus on environmental sustainability. Our design team proposed three logo concepts focusing on different elements: the letter 'C', a tree, and a low-carbon theme. After thorough discussions and client feedback during two review meetings, the final choice was a logo centred around the letter 'C', which creatively incorporated elements of growth and sustainability.

Brand Guidelines and Final Touches

The comprehensive brand guidelines developed include detailed specifications on logo usage, typography, colour palette, and applications. These guidelines ensure consistency across all platforms, from digital media to printed materials, solidifying the brand’s identity in every interaction with its audience.

The new branding and website for Cyan Ventures have significantly enhanced their online visibility and user engagement. The fresh branding, featuring a new logo, color palette, and typography, has solidified their identity as a leader in sustainability. The intuitive content management system empowers the team to keep the site up-to-date, crucial for their sustainability mission. Fast loading times and optimized SEO have improved search engine rankings and increased traffic.

The Cyan Ventures website project exemplifies how strategic digital solutions can transform a company’s online presence. By integrating Next.js and Sanity.io, along with other supporting technologies, we delivered a platform that not only meets the client’s operational and aesthetic requirements but also sets a benchmark for digital excellence in the sustainability sector.

This project demonstrates Saigon Digital’s expertise in leveraging technology to support important environmental goals and industry leadership.