About Anh Chi Em
Before working with Saigon Digital, Anh Chi Em operated without an online presence, relying solely on word of mouth and informal channels to share their work. This limited their ability to attract consistent funding and build partnerships. With donors increasingly looking for transparent, trustworthy digital platforms, Anh Chi Em needed a website that told their story, highlighted their impact, and encouraged action.
Their first flagship project—building fresh water systems for kindergartens, primary schools, and surrounding households—was already showing life-changing results on the ground. The goal was to translate this powerful narrative into a digital experience that could inspire further support.
Technologies used:
The Challenge
Anh Chi Em works in remote areas with minimal infrastructure, and their internal team is small and volunteer-driven. They needed a low-maintenance, scalable, and mobile-friendly website that could clearly present their cause, show visual proof of progress, and simplify ways for people to donate or get involved.
It wasn’t just about design. It was about building credibility, earning trust, and making an emotional connection between the visitor and the cause.
The Approach
Saigon Digital took a purpose-first approach, ensuring that every element of the site reflected Anh Chi Em’s grassroots mission and values. We conducted stakeholder interviews, reviewed field documentation, and mapped out user journeys for both local supporters and international donors.
Our team designed a clean, calming interface that emphasises impact over flair. Strong calls to action and stories from the field were prioritised, supported by image galleries, easy navigation, and a backend system that the team could manage themselves moving forward.
The Solutions
Mission-Centric Design:
A clean and human-focused design that brings the stories of Tra Bong communities to life through imagery and heartfelt copy.
Mobile Optimization
Given many of Anh Chi Em’s partners and donors operate on mobile, the site was optimized for fast loading, smooth navigation, and quick access to donation or contact forms.
Easy Content Management
Built on WordPress with custom templates that enable non-technical volunteers to update key pages and upload new photos.
SEO Foundation
Keyword-rich metadata and clean code ensured the site could be found by people looking to support causes in Vietnam or contribute to clean water projects.
Integrated Forms
We created direct contact forms to encourage donation inquiries, volunteer signups, and new partnership conversations.
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Outcomes
1. A Platform to Tell Their Story
Anh Chi Em now has a professional online presence that aligns with the scale and urgency of their mission. From emergency aid to long-term development projects, the site enables their small team to communicate big impact, building credibility with donors and encouraging ongoing contributions.
2. Supporting Funding and Partnerships
Since launch, Anh Chi Em has been able to use the site as a tool in grant applications, donor pitches, and partner discussions. It showcases their completed water projects and ongoing aid efforts in a polished and transparent format that builds trust.
Ready to see similar results for your business?
Anh Chi Em’s website is more than just a digital presence. It’s a bridge between isolated mountain communities and global supporters who want to help.
With Saigon Digital’s support, they now have a storytelling and fundraising platform that reflects their heart, purpose, and impact. The site will continue to evolve as new projects are launched, new children gain access to education, and more families receive clean water for the first time.
"The water system in Tra Lam for 1 kindergarten + 1 elementary school and surrounding households is working excellently. Enough water even in the dry season—and for drinking and hygiene. This truly changes lives."
