From our blog

Search is changing again. The rise of AI-powered platforms like Google’s Search Generative Experience (SGE), Microsoft Copilot, and ChatGPT has introduced a new frontier in how people access information online. As these tools increasingly rely on large language models (LLMs) to generate answers, traditional SEO tactics are being tested and in some cases, sidelined. Enter […]

In a world where Google is becoming more like a human researcher than a keyword-matching machine, entity SEO is no longer an optional extra, it’s fast becoming essential to sustainable organic growth. While traditional SEO still has its place, brands that want to future-proof their online visibility need to shift their strategies towards semantic search […]

In the world of technical SEO, few topics are as misunderstood and often mismanaged as URL parameters. These seemingly harmless strings of characters added to the end of a URL can play a significant role in how your site is crawled, indexed, and ultimately ranked in search engines. If left unchecked, they can quietly erode […]

When it comes to technical SEO, crawl budget is a concept that often flies under the radar, yet it can have a significant impact on how effectively your website is indexed and, ultimately, how well it performs in search. Whether you’re managing a high-volume e-commerce platform or a content-heavy corporate site, understanding and optimising crawl […]

In today’s competitive online landscape, simply launching an e-commerce website is no longer enough. Without visibility, even the most beautifully designed stores and quality products can struggle to reach their target audience. That’s where SEO for e-commerce becomes a critical growth lever. By optimising your site for search engines, you improve your chances of attracting […]

When people think about SEO, they usually jump straight to keywords, backlinks, or maybe technical tweaks like page speed or mobile responsiveness. But there’s one crucial, but often overlooked factor that could be silently sabotaging your entire SEO strategy: your website architecture. You can look at website architecture as a framework that shapes how users […]